Popular milkshake brand Shaken Udder has launched coconut-based drinks in strawberry and chocolate flavours as popularity for dairy-free alternatives soar.

Popular UK milkshake brand Shaken Udder has entered the alt-dairy market with the launch of its sister brand Shaken Other offering plant-based drinks.

The brand’s move whilst aiming to target the nation’s 25 million flexitarians, also aligns with the growing popularity of the plant-based market.

According to the brand’s co-founder, Andy Howie, the name “Shaken Other” came from the challenge that “Udder” is so strongly associated with milk that it didn’t fit and so Shaken Other was born.

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DAIRY-FREE SHAKEN OTHER IS HERE! Drum roll please……. We have just launched our NEW Shaken Other, DAIRY-FREE, Chocolate shake!! Out now in selected Tesco stores! ✔️ Coconut milk base – best tasting ✔️ Plant-based and vegan friendly ✔️ Cap, label and bottle 100% recyclable ✔️ Gluten free ✔️ High quality ingredients ✔️ High in calcium, iodine, vitamin D and B12 ✔️ Less than 5% added sugar ✔️ Less than 200 calories ✖ No artificial colours, flavours or preservatives Get yours now! https://www.tesco.com/groceries/en-GB/products/305959136 #ShakenOther #DairyFree #Vegan

A post shared by Shaken Udder | Shaken Other (@shakenudder) on Jul 7, 2020 at 9:15am PDT

The Shaken Other drinks made with ethically sourced coconut milk come in chocolate and strawberry flavors and are fortified with calcium, vitamin D and iodine. They are gluten free and contain no artificial flavours, colours, and preservatives.

The drinks priced £1.60 are packed in 330 ml recyclable bottles and have less than 200 calories (60kcals per 100ml). The cap and label are also fully recyclable.

Exciting dairy alternatives

“​We want to reassure our loyal consumers of our commitment to flavor whilst also being clear that this is a milk alternative,” said Howie.

“​We believe that dairy-free drinks shouldn’t compromise on taste or choice.

“Our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.”

The plant-based drinks are available at Tesco and online at Shakenudder.com.

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Mohsina Dodhiya

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