
“Silk ULTRA delivers complete plant-based protein and truly delicious taste, so athletes don’t have to compromise.”
Silk, America’s No. 1 plant-based beverage brand has launched new Silk ULTRA – one of the first multi-serve beverages for athletes.
The newest drink on the market comes packed with 20 grams of complete plant-based protein for muscle maintenance and repair. It is said to contain 2.5 times the protein of traditional dairy milk.
The beverage is also an excellent source of calcium and vitamins A and D, as well as vitamins B2 and B12, to help your body turn food into energy.
According to the brand, Silk ULTRA has a ‘smooth and delicious finish without the chalky, gritty taste people often associate with protein supplements and beverages’.
It is available in multi-serve 59-oz cartons for $4.99 in Creamy Chocolate, Unsweet, and Original flavours.
‘Complete plant-based protein’
“Fitness enthusiasts know that protein plays a critical role in supporting muscle performance, and serious athletes are incorporating more plant-based options into their diets and training regimens,” Andrew Hartshorn, senior vice president, plant-based food and beverages for Silk said.
“As the experts in developing delicious plant-based beverages for over 30 years, Silk saw a real consumer need for a great-tasting plant-based beverage in the protein space.
“Silk ULTRA delivers complete plant-based protein and truly delicious taste, so athletes don’t have to compromise.”
The company will continue to partner with two of the world’s most recognizable athletes—Michael Phelps and world champion gymnast Aly Raisman —to spotlight the new drink.
The duo will be part of a new national creative campaign, on the Silk website, and through other marketing channels in 2021.
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