
Squeaky Bean has announced a new vegan ready-to-eat range launching in all Waitrose stores on 1st April.
The plant-based brand has expanded its vegan range with 3 types of sandwich meat slices to attract meat eaters and flexitarians open to trying other options as well as provide alternatives to the 39% of Brits who have cut back or stopped eating meat.
The 3 flavours include:
- Pastrami Style: ‘Beef’ flavour slices with the characteristic ruby red pastrami colour and deliciously herby taste
- Ham Style: ‘Pork’ flavoured but made with wheat gluten, vegetables and a sprinkling of herbs. Enjoy with a topping of your favourite vegan cheese.
- Chicken Kebab Style: Aromatically spiced slices blend perfectly with vegan mayo and salad in a pitta.
The new slices join the brand’s recent launch of their ready-to-eat vegan Chicken Style Pieces and their first to market vegan pancakes.
While the new sandwich slices hit Waitrose stores from 1st April, Squeaky Bean products are already available in Ocado, Sainsbury’s and Asda.
“For too long, vegan lunchtime options have been considered bland and boring or too time-consuming to create. Squeaky Bean is your sidekick in the kitchen! Our aim is to make plant-based easy. Now you can have a lunchtime to look forward to by opting for our range of tasty, ready-to-eat sandwich slices,” said Squeaky Bean co-creator Sarah Augustine.
Each pack weighs 90g and the slices are packed in a recyclable card tray with a plastic film to reduce the overall use of plastics, added the brand.
Plant-based boom
“Plant-based eating continues as a major food trend, and with over a third of people in the UK looking to reduce their meat intake, it’s important that we give our customers access to products that not only replace animal ingredients, but get them excited with new flavor combinations and convenience,” said Charlotte McCarthy, vegan buyer at Waitrose & Partners.
“Squeaky Bean’s range of inspired Sandwich slices does just that.”
Share this news to let others know of the new vegan sandwich meat slices in the market.
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …