‘We’re thrilled to offer our customers more ways to personalize their Starbucks Experience and enjoy plant-based choices at Starbuck’

This week, Starbucks has added new plant-based food and beverages to its menus in select markets across the Asia-Pacific.

The company’s new menu for the market includes products from Impossible Foods, Oatly and Beyond Meat, Inc. BYND as part of its efforts towards becoming a resource-positive company.

As part of the new line-up, the company is adding two new seasonal plant-based handcrafted beverages- the Oatmilk Cocoa Macchiato and Almond milk Hazelnut Latte, to store menus in 8 markets, as well as plant-based food options at stores in Hong Kong, New Zealand, Singapore, Taiwan, and Thailand.

New plant-based choices

Hong Kong outlets will serve the Maize Impossible™ Sandwich, the Spiced Impossible™ Puff, and vegan chocolate bread stick.

Customers in New Zealand can feast on the new plant-based Mince & Cheese Pie whereas in Singapore, the coffee giant will offer the Impossible™ Wrap featuring a plant-based Impossible™ Burger patty, avocado omelet, mushroom, caramelized onion and cheese will be available.

In Taiwan, Starbucks has the Beyond Meat® Bolognese Penne, the Beyond Meat® Sausage Sandwich, and the Beyond Meatball Sandwich added to its menu.

‘Becoming resource positive’

“We’re thrilled to offer our customers more ways to personalize their Starbucks Experience and enjoy plant-based choices at Starbuck,” said Sara Trilling, president, Starbucks Asia Pacific.

“This menu expansion is designed to offer our customers the same flavors and handcrafted service they know and love from Starbucks, in a new way.  We’re excited to continue our journey toward becoming resource positive together with our customers in Asia.”

Growing global plant-based menu

Starbucks’ new lineup in Asia joins a growing number of plant-based menu items offered to Starbucks customers around the world.

In China, Starbucks launched a plant-based menu in partnership with leading food giants Oatly, Omnipork and Beyond Meat across the country.

Earlier this year, it added the Beyond Meat plant-based breakfast sandwich at its nearly 1,200 coffee shops across Canada. In addition, the company announced oat beverages as its latest plant-based offering in all company-owned stores nationwide.

In the UK, Starbucks is planning to launch vegan whipped cream in its U.K outlets in October, according to local media outlet Vegan Food UK.

• Read: Plant-based food market to be worth $74.2 billion by 2027, says report

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Mohsina Dodhiya

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