
“At a time when most consumers are lucky to find one plant-based option in restaurants, Peet’s is taking our commitment to the next level with a menu that highlights high quality vegan ingredients that taste delicious and have great flavor.”
With the plant-based movement soaring, a major US food chain has unveiled a full-on spring menu of vegan and dairy-free items
The new menu at Peet’s Coffee is laden with options from Beyond Meat, JUST Egg and Violife.
The announcement comes just one week after rival coffee-bar giant Starbucks added another oatmilk-based shaken espresso to its menu.
Peet’s vegan spring menu includes the Everything Plant-Based Sandwich made from Beyond Breakfast Sausage, JUST Egg and vegan cheddar cheese. The Everything Plant-Based Sandwich will become a permanent fixture at Peet’s locations as the chain’s go-to vegan sandwich.
Other items include four oat-based lattes with hazelnut, almond and vanilla flavors, and a new flatbread wrap made from lavash bread, Just Egg, Violife plant-based provolone, pesto, kale, tomatoes, and bell peppers.
‘Vegan ingredients taste delicious and have great flavour’
“Plant-based foods are not alternatives or substitutes at Peet’s Coffee,” Lori Fulmer, CRC, Senior Manager, Food R&D for Peet’s Coffee said.
“At a time when most consumers are lucky to find one plant-based option in restaurants, Peet’s is taking our commitment to the next level with a menu that highlights high quality vegan ingredients that taste delicious and have great flavour.”
Growing plant-based trend worldwide
The plant-based market is booming after a growing number of people have started to ditch animal products altogether for ethical, environmental and health reasons.
This year’s Veganuary campaign in January was marked the largest campaign to date after more than 629,000 people pledged to go vegan for the month.
According to Veganuary’s data, at least 1,561 new vegan products and menu options were launched in supermarkets and retailers just in the first month of the year.
Based on research conducted by ADM, a global leader in nutrition, Leticia Goncalves, president of the organization said: “Over the last 12 months, the number of plant-based meat, cheese and dairy products available to consumers in the marketplace has more than doubled.”
The fast-food industry is not far behind. Keen to profit from consumers’ shifting habits, major chains like McDonald’s, KFC, Burger King, and Subway, among others, have launched plant-based products of their own.
For instance, Burger King, after announcing its ambitious plan to make 50% of its menu plant-based by 2031, has been heavily invested in adding plant-based options to its menus worldwide.
This month, the chain added a mouth-watering Katsu Curry range, including two new vegan katsu burgers, to its UK menu.
Burger King UK spokesperson Katie Evans said: “We know Katsu curry is one of the nation’s favourite flavours, so we can’t wait for people to try these twists on our classic Whopper and Royale.
“We’re promising new specials that max on flavour, with vegan and vegetarian options that taste almost identical.”
Share this story: Starbucks rival goes vegan, launches plant-based spring menu.
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
Continue reading “Is Tobey Maguire vegan? Here’s what we know”
Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
Continue reading “Plant-based food jobs surge with 32% growth in just 3 months”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …