Starbucks U.S. has added Impossible’s vegan sausage breakfast sandwich for meat-eaters and flexitarians along with multiple plant-based drinks to its permanent menu.

Starting, Tuesday, June 23, Starbuck customers can order the new Cold Brew with Cinnamon Almondmilk Foam, Cold Brew with Dark Cocoa Almondmilk Foam and the Impossible™ Breakfast Sandwich across the coffee giant’s 15,000-plus locations in the US.

In California and the Midwest, Starbucks will also sell Cold Brew with Cinnamon Oatmilk foam, increasing the regional availability of oat milk to new locations.

While the new cold brew beverages will cost between $4.45 and $4.75, the Impossible Breakfast Sandwich will cost between $4.95 and $5.25.

“Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” said Starbucks’ chief sustainability officer Michael Kobori, in a press release. 

Sustainability drive

The Starbucks Impossible Breakfast Sandwich is not completely vegan as it includes animal-based cheddar cheese and eggs served on ciabatta bread made with animal derived ingredients.

Nonetheless, the new plant-based offerings are part of the coffee shop’s goal to ‘migrate toward a more environmentally-friendly menu’ and offer alternatives to customers seeking to reduce their meat consumption.

According to the press release, Starbucks aims to continue including more plant-based options in an effort to become a “resource positive” company.

Last month, the international coffee chain added a Guava Passionfruit Drink to its summer menu after unveiling two coconut milk-based beverages: The Iced Pineapple Matcha and Iced Golden Ginger Drinks as part of its limited-time spring menu in March.

In China, Starbucks announced a slew of new plant-based options including vegan meals from Beyond Meat, and Omnipork and non-dairy lattes using oat milk from Swedish brand Oatly.

Since 95% of the company-operated stores are now open post lockdown, customers are encouraged to order using the Starbucks App and for those isolated at home with Starbucks Delivers through Uber Eats.

• Read: Big meat’s COVID crisis gives tofu sales a pandemic boost in America

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Mohsina Dodhiya

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