
With Easter around the corner, Asda, Morrisons, and Holland & Barrett have launched succulent, mouth watering vegan treats to sweeten the festive season.
While Asda launched its Extra Special Free-From Dark Chocolate Egg with Vanilla Truffles, Morrisons launched its exclusive Free From Easter Eggs, which includes salted caramel, and white chocolate with a raspberry twist.
Asda’s Easter egg also won ‘best egg’ in Good Housekeeping’s blind taste test where panelists “couldn’t get enough of the melt-in-the-mouth chocolate with hidden crunchy cocoa nibs, and loved the deliciously gooey truffles that come with it.”
The vegan eggs scored 80 out of 100 and knocked out British vegan brand Booja-Booja that claimed the top spot for three years.
The testers tasted 31 different eggs, of which most were dairy-based.
The panelists were so drawn to the vegan egg’s flavor that they kept coming back for more.
“The flavor is beautifully balanced with a fruity finish and the gooey truffles have a creamy consistency. So delicious, testers kept coming back for more,” said a spokesperson of the Good Housekeeping Institute.
Holland & Barrett
Not far behind is Holland & Barrett, the popular health and wellness retailer, which launched its largest vegan Easter range across all of its 790 stores in the UK.
The high-street retailer is selling 15 new branded lines, which include Easter eggs from Divine, NOMO, So Free, Buttermilk, and its own-label favourites. The goodies start selling at just 99p.
The company has also created a vegan version of the much-loved British Easter treat- Mini Eggs called Doisy & Dam’s Good Eggs, and a vegan alternative to Cadbury’s popular Cremé Egg called Mummy Meagz Vegan Chuckie Egg.
The Daily Mirror reported Seasonal Buyer at Holland & Barrett Molly King, stating: “We’re over the moon to be bringing the UK high street our largest ever vegan offering this Easter.
“We at Holland & Barrett believe that being plant-based shouldn’t ever mean missing out on taste or excitement, especially when it comes to chocolate.
“We know that traditional Easter staples, such as crème and mini eggs, are perfect snacking for every age so we are hoping to see similar success for our vegan alternatives as we continue to cater and expand for the ever-growing demand of plant-based eaters.”
Will you be shopping for these Easter treats? Share this story to let others know.
Lifestyle
Vegan culture, food, beauty & more
What is a vegan shampoo? And 11 fantastic brands to try
- Mohsina Dodhiya
- 27th January 2023
Do you know which ingredients make your shampoo non-vegan? The cosmetic industry has gone through a radical shift in the last few years as more consumers become aware of the impact their purchases make. As a result, the demand for vegan hair care products has soared. Consumers are becoming more conscious of the ingredients in …
Continue reading “What is a vegan shampoo? And 11 fantastic brands to try”
Dietitians claim plant-based diet can stunt growth of infants
- Mohsina Dodhiya
- 18th January 2023
The NHS Start for Life website has added information about vegan and vegetarian babies. Nutritionists and dietitians have raised concerns about the health implications of vegan diets for babies following the publication of the NHS’s vegan infant nutrition guide. The NHS Start for Life website, which provides guidance for new parents, has added a new …
Continue reading “Dietitians claim plant-based diet can stunt growth of infants”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …