A husband-wife duo have set up their Goods and Evil brand to sell designs inspired by pop culture and veganism.

Dan and Deborah Angeloni, who live in Tarentum decided to make their own apparel after realizing that no one sold vegan shirts that suited their tastes.

Dan was an architectural student and after taking a screen-printing class, the couple decided they would launch their own brand of apparel reflecting their fetish for old horror movies, crazy-cool Japanese toys and dietary choices.

“When we first became vegan, we noticed there were no vegan shirts that reflected our interests and style,” said Mrs. Angeloni.

“No one was making things we wanted to wear.”

Armed with an in-house printing press, the couple now run their Goods and Evil brand from home.  70% of their merchandise is aimed towards a vegan clientele.

Although, they specialize in graphic T-shirts that “are usually layered with reference or meaning,” they also design hoodies, ball caps, beanies, decals and posters.

One of the couple’s design shot to fame after Doyle Wolfgang von Frankenstein, the original guitarist for the punk rock group the Misfits, wore a T-shirt featuring a cow’s head below the word Meatless, a vegan-inspired play on the band’s logo.  

A photo of the guitarist wearing the shirt first went viral in September 2018 and the Angelonis were flooded with enquiries from interested buyers. He wore it the second time a year later again spiking sales for the couple.

“Every time he wears it we notice an increase in followers and sales,” said Dan Angeloni.

New Designs

The couple’s recent design concept “Dawn of the Veg,” features a lettuce head with forks in the background.

“The Dawn of the Veg is a recent design and mashes two thing up we love: horror and a vegan lifestyle, while sending an underlying message that a plant-based lifestyle is on the horizon,” explains Dan Angeloni.

Although the couple think of launching their brick-and-mortar store, they feel their current arrangement gives them a wider audience.

Goods and Evil merchandise is sold online, at Arkham Gift Shoppe in Allison Park and at festivals throughout the country.

Which is your favourite vegan fashion brand? Share your thoughts in the comments below!

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