
Tesco has launched a massive new vegan section including an affordable plant-based range to cater to a growing market.
The UK’s biggest supermarket has increased its dedicated plant-based range by 48 percent – from 181 to 267 new products. Its own brand range will increase from 62 to 103 foods, with branded ranges going from 119 to 164.
Tesco been consistently adding to its vegan offer, and has now introduced new brand The Plant Chef to offer budget plant-based food without compromising on its taste or health benefits.
The new items available across Tesco’s 450 stores include a soya-based Battered Fish-Free Fillets (£3/pack) and Breaded Goujons (£2/pack).
In addition a Butternut Cauli Mac and Breaded Goujons, both priced at £2 each, will hit the shelves by mid October along with an increasing selection of vegan options.

Increase vegan customer base
Tesco has launched dedicated plant-based and vegetarian zones, along with stocking vegan products beside their meat counterparts, to increase vegan product visibility and help meat- eaters transition to plant based options.
Derek Sarno, the Creator of Wicked Kitchen, Tesco’s most successful vegan product range told Plant Based News: “If we want to change the world for the better through food, we need plant-based options to the current factory-farmed animal-based foods.
“The first step is to make these foods available where they haven’t been.
“As a vegan myself, I am a firm believer that placing options in front of where meat-eaters shop will open the door to trying.
“Most meat-eaters wouldn’t go to a plant-based aisle so we’ll bring it to them. Nothing can be chosen if it’s not offered and in front of customers.

Planet, People and Animals
“We’ve done a lot of work so far and are just scratching the surface, there is obvious demand to provide healthier solutions for the planet, people and the animals and that demand is growing as awareness does.
“It’s our job to make them delicious, crave-able, easy, affordable, and available to empower customers with the opportunity of choice. I, for one, choose plant-based as the best solution moving forward for the animals, earth, and my own health.”

What do you think of Tesco’s vegan range? Let us know in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …