Tesco set for huge expansion of vegan range with 270 new products

Oli Gross26th June 201930th August 2019News, Trending, Vegan Activism

Tesco has announced plans to drastically expand its vegan offering with 300 plant-based products set to hit the UK supermarket’s shelves soon.

The new range is central to the supermarket’s plans to drive growth as it reacts to the growing demand for vegan options.

Tesco launched its Wicked Kitchen range last year, which now features more than 30 vegan products.

But the plant-based offering will be joined by new brand Plant Chef to add to the offer and increase the total vegan line by 270 products.

The Wicked Kitchen range has been a huge success, with creator Derek Sarno revealing the business had sold 4 million vegan products in a period of 33 weeks.

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THANK YOU!! ????. . That’s 4M meals totally veg and Free. From. Animals. Sold in 33 weeks. We’ve beat the records and projections! That’s 4M faces fed with vegan food! We’ve proven to the world it’s time for a change and people are responding! I’ve no idea what that equates to when thinking of less suffering and I can’t think that way BC there is still suffering going on this very moment as long as we’re not connected to the foods we choose to eat. BUT it proves we can change, are changing and if we continue to provide delicious ? choices we will succeed much faster! Thank you so much to everyone that supports with more compassion and mindful choices by purchasing and requesting more vegan/plant-based foods and Wicked Kitchen! Don’t settle. It’s you that makes the difference and It’s all of us that can change the system! Stop, reflect and move on, lots more work to do! . . #freefromanimals #wickedkitchen #foodgoals #freefromanimals #wfpb #londonvegan #vegansoflondon #ukvegans #fitfood #fortheanimals #foryourhealth #vegan #plantbased #chef #missiondriven #compassion #endfactoryfarming #grateful #love #uk

A post shared by Wicked Kitchen U.K. (@dereksarno) on Aug 28, 2018 at 8:42am PDT

He posted on Instagram: “We’ve proven to the world it’s time for a change and people are responding.

“I’ve no idea what that equates to when thinking of less suffering and I can’t think that way because there is still suffering going on this very moment as long as we’re not connected to the foods we choose to eat.

“BUT it proves we can change, are changing and if we continue to provide delicious choices we will succeed much faster.”

What do you think of Wicked Kitchen? Share your thoughts in the comments below!

Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.

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