Tesco is set to launch a ready-to-go vegan sausage roll in stores, according to a leaked report from a supermarket insider.

A post on Accidentally Vegan UK’s Instagram feed has documented the impending release of a vegan roll which many will hope rivals the sensational launch of the Greggs vegan treat.

The post reads: “BREAKING!!! New vegan sausage roll coming to Tesco in-store bakery next week.

“This is so new, we’re sworn to secrecy on our source on this one.

“…think @tescofood are feeling inspired by the @greggs_official effect #vegantakeover #vegansausagerolls.

“…should we also tag @piersmorgan?”

UK supermarket Tesco already stocks vegan sausage rolls in some of its stores, but the new version will be ready to eat on-the-go from the bakery counter.

Instagram users celebrated the new addition to high street vegan sausage roll options.

One wrote: “So much easier for me to get to than Greggs!!! The UK supermarkets are doing amazing things for veganism in 2019!!”

Another added: “holy smokes. Vegan croissants can only be so far away…”

The vegan sausage roll at Greggs worked wonders for the company. Initial hysteria surrounding the release made the bakery’s social media team a viral sensation.

Piers Morgan was roundly mocked for his knee-jerk reaction to the sausage roll’s launch, and since its release the company has reported a record profits, and is plotting introducing new vegan products around the UK.

• Read: M&S to sell hot plant-based sausage rolls in UK outlets

Will you give the Tesco vegan sausage roll a go? Tell us in the comments section below!

Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.

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