Vegan brand THIS is on course for a bumper Veganuary with record first-week retail sale figures.
London-based vegan meat startup THIS is on a massive growth trajectory.
The company has already sold more than £300,000 worth of goods in the first week of 2021.
According to the brand, this figure indicates that it is set to make a whopping £1 million – 40% of its total sales last year – in January alone.
THIS, which registered retail sales of £2.5m last year, attributes its sales spike to its bestsellers THIS Isn’t Bacon, followed by THIS Isn’t Chicken Salt & Pepper pieces, both made using peas and soybeans.
‘Boost in retail sales’
“With Veganuary beginning in lockdown this year, we weren’t completely sure what would happen,” THIS co-founder Andy Shovel, said.
“While people have been ordering dishes with our products via online takeaway, our restaurant sales are naturally down compared to last year, but our boost in retail sales have compensated for this loss.”
This Veganuary, THIS has also set up a ‘comedy helpline’ to support Brits struggling with ditching animal products and completing the 31-day challenge,
It has ‘enlisted up-and-coming comedians to bring lockdown cheer via a live helpline’. It says ‘Veganuary giving you the meat sweats? Call THIS helpline 0800 054 1099.’
According to the brand: “It’s staffed by real people (comedians – if we’re splitting hairs). Call for moral support THIS Veganuary, 10 am-10 pm every day in January.”
Veganuary- the global initiative, which had its first outing in 2014 after husband-and-wife team Matthew Glover and Jane Land conceived the idea at their kitchen table, has witnessed its biggest year yet.
This year more than 540,000 participants have officially signed up to the pledge.
Apart from individuals, big businesses including Bloomberg, Nestlé, Quorn, M&S, and leading accountancy firms PwC and EY among others have also taken part in Veganuary’s Workplace Challenge.
‘Part of our overall sustainability strategy’
Bloomberg’s Head of Hospitality, Pantry, and Office Services for AMER, Emily Barbey, said: “As part of our overall sustainability strategy, Bloomberg is dedicated to reducing its food-related emissions.
“We’re excited to offer our employees a growing selection of delicious plant-based food options in our offices.
“At the same time, we’re looking to raise awareness of the health and environmental benefits of a plant-based diet that our employees can integrate into their day-to-day, whether at home or in the office.”
‘Super excited about Veganuary’
M&S Director of Product Development, April Preston, said: “As the proud owners of the UK’s No1 vegan own-label, Plant Kitchen we’re getting SUPER excited about Veganuary!
“This year we’re sharing the sign-up links with all our colleagues in stores and support centres, encouraging them to give Veganuary a go – we’ve got lots of amazing new products launching in our Plant Kitchen range, so it’s the perfect time to sample them.
“Our M&S Food leadership team are getting fully involved as well, and will be creating a series of fun, weekly videos that we’re sharing internally of the team sampling different Plant Kitchen products and their meat equivalents and finding out which comes top!”
Share this story: Vegan meat start-up on course to make £1,000,000 in Veganuary sales.
Vegan culture, food, beauty & more
66 year old athlete says he is ‘visual proof that being vegan long-term is beneficial for our minds, bodies, and self-respect as a species
- Mohsina Dodhiya
- 6th December 2022
The vegan athlete as a young child was warned that he had less chances of surviving because of his dietary choices. John Machin has been a lifelong vegan. He has never eaten meat and dairy. He is 66 years now, but as a young child was warned that he had less chances of surviving because …
90% of Brits acknowledge farmed animals experience similar emotions to cats and dogs, new study shows
- Mohsina Dodhiya
- 14th November 2022
“There is no doubt that animals are sentient, can feel pain, fear, anxiety and grief. They can also feel happy, show great affection for other animals, experience contentment and more.” A poll has found that the majority of Brits acknowledge that farmed animals experience the same emotions as cats and dogs. Charity organisation Vegan Society …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …