“Bad Vegan aims to showcase that delicious and filling plant-based food can help non-vegans become more aware of their meal choices.”
Tom Kerridge’s Bad Vegan – a ‘fundamentally vegan’ fast-food restaurant is set to open its doors on 24 June in Camden, London.
The joint spread across two shipping containers at Buck Street Market will serve main meals and sides that are 100% plant-based.
However, non-vegan toppings and sides will be offered as well in a bid to ‘introduce and sustain a greater level of plant-based vegan foods into people’s diets, whilst not alienating non vegans’.
The celebrated Michelin-star chef and author partnered with brand creator Mark Emms to launch this ‘revolutionary’ concept.
The menu will feature an array of innovative options including the restaurant’s hero dish called The Taternator – a crunchy potato finger wrapped in a tortilla – and filled with vegan cheese, toasted sesame salad, pickled jalapenos, queso sauce & crispy onions (or the non-vegan beef brisket & chimichurri sauce).
Two vegan milkshakes including one with cookies and cream, and the other with peanut butter and strawberry jam are also part of the menu along with other vegan beverages from local retailers.
Speaking of the new restaurant and its innovative menu, Kerridge said: “We knew we wanted to create something that brought out the delicious flavours of seasonal vegetables, whilst ensuring that it was filling and affordable to a large audience.
“The Taternator is a totally new dish that we’re all very excited for Londoners to try this summer.”
‘Caters for all diets’
Emms added: “Bad Vegan is a restaurant that caters for all diets with any judgements left at the door. Ultimately, Bad Vegan aims to showcase that delicious and filling plant-based food can help non-vegans become more aware of their meal choices.
“For so long there has been such limited vegan options at the majority of restaurants, with plant-based eaters having to pick between one or two dishes. We wanted to flip this around and create a space where plant food led the menu, but somewhere that both vegans and non-vegans would be excited to visit.”
The duo already plans to follow up the Buck Street opening with new locations across the country before heading to the US.
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