
“LVMH and Gucci are on the wrong side of history as long as they sell items made from animals who were beaten, sliced open, and hacked apart while still likely clinging to life.”
Two major fashion houses have been accused of making bags, belts, and wallets using leather from snakes and lizards that are inhumanely and unethically killed.
In a first-of-its-kind, PETA Asia investigators visited two Indonesian slaughterhouses to document abject cruelty of the factories supplying raw materials to Louis Vuitton and Gucci.
Covert footage revealed workers beating the reptiles with hammers and machetes, slicing them open with razorblades, and even skinning the animals while they were likely still alive.
Workers at facilities that supply LVMH—which owns Louis Vuitton, Dior, and Celine— were seen striking pythons repeatedly on the head, then suspending them in the air and forcing hoses down their throats to inflate them with water, making it easier to remove their skin.
The other slaughterhouse, which supplies raw materials to Gucci had workers bashing lizards in the head with machetes. Video clippings showed them hacking at the reptiles’ necks multiple times before cutting off their legs and dunking conscious and struggling lizards into buckets of water.
“Because of their unique physiology, lizards do not die instantaneously after being decapitated and their brains can remain conscious and fully able to feel pain for over 30 minutes,” PETA said in a statement.
“The videos captured two instances in which lizards’ heads continued to move after they’d been hacked off from the rest of the body.”
According to the charity, this is the first time they have been able to expose how reptiles used in the luxury fashion industry are slaughtered.
“We have documented evidence of cruelty to reptiles in the supply chain for years,” PETA spokeswoman Ashley Byrne told The Post, “but this is the first time we could expose how they are killed. This footage is straight out of a horror movie.”
Warning: The video contains footage that may be upsetting to some.
https://www.instagram.com/p/CXpSu9kpFIM/PETA and LVMH supply chain
This is not the first time that PETA has exposed cruelty in LVMH’s supply chain. An earlier PETA Asia investigation into crocodile farms in Vietnam that supplied skins to the company showed thousands of reptiles lying motionless in filthy, cramped concrete pits, some narrower than the length of their own bodies.
In another instance, PETA US obtained footage of ostriches – whose skin is used for bumpy-textured purses sold by Louis Vuitton – showing that they’re kept in barren dirt feedlots for about a year before being sent to slaughter.
Wrong side of history
In a statement, PETA Executive Vice President Tracy Reiman said: “LVMH and Gucci are on the wrong side of history as long as they sell items made from animals who were beaten, sliced open, and hacked apart while still likely clinging to life.
“PETA is calling on these companies to stop profiting from pythons and lizards’ misery and end exotic-skin sales.”
Response
Both companies released statements after PETA President Ingrid Newkirk sent letters to the executives of LVMH and Kering- the parent company of Gucci – urging them to stop using exotic animal skins.
Kering, which stopped using fur in September said that “while we have taken these allegations very seriously, there is no evidence that Kering brands are directly or indirectly connected with this facility or those practices. Such practices are strictly forbidden by Kering’s animal welfare standards.”
A Kering spokeswoman told The Post the company had launched an internal investigation. “Should there be a proven connection between this facility and our supply chain, we would immediately terminate the business relationship,” she said.
“We are committed to continuously enhance traceability and animal welfare in our supply chains.”
LVMH also released a statement to the publication, which read: “LVMH respects all views and sensitivities on the use of animal-based raw materials and we support and are actively involved in the sector’s efforts to achieve the best possible practices.
“Our intention is to provide customers with a product that has been made in the most responsible and ethical manner possible.”
Share this story: Top fashion houses found ‘profiting from pythons and lizards’ misery’ despite ethical claims.
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
Continue reading “The Top 10 Vegan-Friendly Places in Latin America”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God