‘Vegan customers are going to absolutely flip for that particular bar’

This month, Trader Joe’s finally released its new vegan milk chocolate bar in response to increased customer demand.

The vegan chocolate bar has been in development for several months as revealed by the grocery chain in one of its podcasts in February.

The new “Organic Almond Beverage Chocolate Bar” contains almond milk, a blend of almond flour and water, cocoa butter, sugar, sea salt and cocoa beans.

According to the chain’s marketing director Tara Miller, the vegan chocolate is so identical to good creamy milk chocolate that she feels “vegan customers are going to absolutely flip for that particular bar.”

Announcing the release on Instagram, the brand wrote: “Whatever your reason for dairy-ditching, there’s a plethora of pleasant milk alternatives—whether you want a bowl of cold cereal, or just to enjoy a chilled glass of “milk.”

“But what about the real need to enjoy a milk chocolate bar? This Almond Beverage #ChocolateBar is the answer!”

The 2.5-ounce bar retails at $2.99.

Plant-based trend in Trader Joe’s

This isn’t the only vegan product introduced by Trader’s Joe this year. The retailer has already released a wide range of plant-based items including meat -free burger patties, vegan mac n’ cheese, vegan caesar dressing, a cheeseless cheesecake, new flavors of creamy almond yogurt and a strawberry oat milk ice cream in the past nine months.

Last week it introduced its limited-edition Non-Dairy Maple Oat Beverage that offers “the same creamy, dreamy sweetness as its unflavored forbearer, with a fall-inspired twist.”

The retailer noted the product is gluten free, dairy free, lactose free, and vegan.

• Read: Plant-based meat sales spike by 23% when sold in meat aisles

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Mohsina Dodhiya

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