‘Vegan customers are going to absolutely flip for that particular bar’

This month, Trader Joe’s finally released its new vegan milk chocolate bar in response to increased customer demand.

The vegan chocolate bar has been in development for several months as revealed by the grocery chain in one of its podcasts in February.

The new “Organic Almond Beverage Chocolate Bar” contains almond milk, a blend of almond flour and water, cocoa butter, sugar, sea salt and cocoa beans.

According to the chain’s marketing director Tara Miller, the vegan chocolate is so identical to good creamy milk chocolate that she feels “vegan customers are going to absolutely flip for that particular bar.”

Announcing the release on Instagram, the brand wrote: “Whatever your reason for dairy-ditching, there’s a plethora of pleasant milk alternatives—whether you want a bowl of cold cereal, or just to enjoy a chilled glass of “milk.”

“But what about the real need to enjoy a milk chocolate bar? This Almond Beverage #ChocolateBar is the answer!”

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📷: #TraderJoes Organic Almond Beverage Chocolate Bar dipped in #vegan Sunflower Seed Butter 🌻 — Whatever your reason for dairy-ditching, there’s a plethora of pleasant milk alternatives—whether you want a bowl of cold cereal, or just to enjoy a chilled glass of “milk.” But what about the real need to enjoy a #milkchocolate bar? • This Almond Beverage #ChocolateBar is the answer! Organic #cocoa butter, #organic cane sugar, and organic #cocoabeans are craftily combined with organic #AlmondBeverage, plus some sea salt and organic ground vanilla beans for a smooth & creamy, #nondairy bar of #chocolate. 🍫 — • Organic • Vegan • #GlutenFree • 210 Cal. Per ½ Bar (8 Bite-sized Segments) •

A post shared by Trader Joe's (@traderjoes) on Sep 2, 2020 at 8:17pm PDT

The 2.5-ounce bar retails at $2.99.

Plant-based trend in Trader Joe’s

This isn’t the only vegan product introduced by Trader’s Joe this year. The retailer has already released a wide range of plant-based items including meat -free burger patties, vegan mac n’ cheese, vegan caesar dressing, a cheeseless cheesecake, new flavors of creamy almond yogurt and a strawberry oat milk ice cream in the past nine months.

Last week it introduced its limited-edition Non-Dairy Maple Oat Beverage that offers “the same creamy, dreamy sweetness as its unflavored forbearer, with a fall-inspired twist.”

The retailer noted the product is gluten free, dairy free, lactose free, and vegan.

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📷: Maple Oat Latte featuring #TraderJoes Non-Dairy Maple Oat Beverage and our #Autumn Maple Coffee – #TjsRecipe link in bio — Do you think you’ll enjoy a maple-flavored #coffee this season? Maple you will. Maple you won’t. But if you do (and we highly recommend it!), we suggest using our Non-Dairy Maple #OatBeverage. The rich & creamy mouthfeel of this #dairyfree milk substitute delivers the flavor of real U.S.-harvested #maplesyrup. Beyond coffee, it’s also ideal for sprucing up (mapling up?) all kinds of stuff… #Maple Joe’s O’s #cereal, anyone?! — • #Vegan • #GlutenFree • #LactoseFree • 32 fl. oz. Carton • Limited •

A post shared by Trader Joe's (@traderjoes) on Sep 8, 2020 at 7:04pm PDT

• Read: Plant-based meat sales spike by 23% when sold in meat aisles

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Mohsina Dodhiya

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