“Unlike other platforms – like Just Eat, Uber Eats or Deliveroo – we do not overcharge our partners. This means our partners get to reinvest their profits back in their businesses.”

An online vegan cruelty-free food delivery platform, Get Vegan Grub, formerly known as IndieHob, has debuted across the UK.

The initiative, described as an ‘ethical alternative to Deliveroo, Uber Eats, and Just Eat’, has been conceptualized by entrepreneur Prashant Kumbhat.

In an interview with Elsa Eats, technologist Kumbhat, who moved to Manchester two years ago, he said he started this business “to create a safe space to connect vegan/veg consumers and traders.”

According to Khumbat, he wanted to create an ethical platform to reach out to local partners rather than high street restaurants and chains, and “help small indie food businesses to sell online with ease, and to have a space where they could showcase their talent.”

Get Vegan Grub

The Get Vegan Grub platform allows businesses several benefits, including taking pre-orders and live orders, and managing their menus. The platform also streamlines the processes of advertising and taking orders.

Customers can place orders on Get Vegan Grub from Facebook, Instagram, Twitter, and WhatsApp.

The platform has no joining fees or monthly fees. Chefs only have to pay a small commission when they sell.

“Unlike other platforms – like Just Eat, Uber Eats or Deliveroo – we do not overcharge our partners. This means our partners get to reinvest their profits back in their businesses.”

“We give them our business even if it costs a bit more,” he continued. 

“It’s no secret that big corporations are slowly eating their way into local markets by providing deep discounts, funded by VCs, and killing small local players in the process. We went vegan for a reason, and we refuse to play by mainstream rules.”

With Get Vegan Grub now partnering with a UK-based company, vegan meals can be delivered across the country. Partner chefs registered on the platform will have the choice of delivering food on their own or work with the delivery partner.

A sustainable model

Speaking about his plans for the future, Khumbat said: “We’re very young, and there’s still much to be done. We strive to continue working towards our goal of being cruelty-free in every aspect of our business, and to create a sustainable model that others can follow.” 

• Read: Deliveroo says vegan orders surge by 187% in 2020

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Mohsina Dodhiya

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