Vegan food trademarks have more than doubled to a record high last year as UK companies eye a rapidly-growing sector
According to law firm EMW’s latest report, the number of trademarks registered for new vegan food and drink products in the UK have shot up by a phenomenal 128 percent.
Figures show successful applications for 107 vegan trademarks in 2019 for everything from ice cream to plant-based burgers- compared to just 49 in 2018.
According to EMW, the fast-growing vegan food category has caused many food giants to invest heavily in launching branded products into the market.
Some of the big players, which have trademarked their products include Unilever, which has trademarked vegan ice cream for its Magnum and Ben and Jerry’s brands while Flora owner Upfield and Beyond Meat have trademarked product names based on variations of “Beyond Butter”, “Beyond Cheese” and “Beyond Mince”.
Restaurant chains Honest Burgers and Leon are also among the UK companies to register trademarks last year for meat substitutes and plant-based condiments.
Meanwhile, discount supermarket chain Lidl has registered a trademark for a range of vegan products including pastries and baguettes while Sainsbury’s, registered its mushroom-based “shroomdog” trademark.
Increase demand for plant-based foods
EMW’s report reflects the rapidly changing food landscape in the country. Rising consumer consciousness towards healthier lifestyles has put veganism in the spotlight with demand for plant-based options increasing driven by a combination of environmental, ethical and health concerns.
The number of vegans living in the UK also jumped from 140,000 in 2014 to 600,000 in 2019. A poll commissioned by comparison website Finder reported that 12 million Brits planned to adopt a vegan, vegetarian, or pescatarian diet by 2021.
Food delivery platform Deliveroo also reported a 187% increase in vegan orders this year in the UK with nearly 30% of their main meal orders being meat-free.
‘No sign of abating’
Daisy Divoka, an associate at EMW said in a statement: “There are now more vegan products on supermarket shelves than ever before.
“Multinational corporations have identified this as a fast-growing sector and are competing to register their trademarks with the aim of capturing and defending a share of the market.
“A record number of people participating in Veganuary year on year, the trend towards vegan food shows no sign of abating anytime soon.”
Share this story: UK vegan food trademarks up a staggering 128% in one year
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Continue reading “Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices”
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Continue reading “Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health”
NEED A LAUGH?
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …