
A shocking video footage has captured a Brighton vegan activist being assaulted for protesting outside a shop that sells fur.
Martin Shaw, 30, participating in his third protest was stationed outside Profile Fashion-a shop that sells fur products along with other Brighton Vegan Activists
The group had gathered at Duke Street, Brighton to protest against the store and stood holding placards reading “It’s Not Fashion, It’s Violence”, “More Than 50 Million Animals Are Killed For Fashion Every Year” and “Wear Your Own Skin”.
During the protest, an unprovoked man lunged at Shaw and started assaulting him. The irate man headbutted and pushed him to the floor and continued to trash the activist till other members pried him off Shaw.
Shaw ended up with cuts on his face and a bloody nose.
Unprovoked violence
Shaw claimed the attacker was against his veganism and anti-fur beliefs. The Metro reported Shaw stating: “Out of nowhere he headbutted me. He pulled me to the floor. A member of the public thankfully managed to pull him off me.
“It just shows that with the people who buy fur, they can be violent towards humans as well as animals.”


The scuffle seemed to arise because protestors had blocked the exit of the shop, a claim the activist group denied.
An activist who wished to remain anonymous said: “It’s so upsetting that a non-violent protest against the harming and use of animals is met with such a violent response.
“The customer had plenty of space to walk around the activist.
“All we were trying to do is raise awareness about the selling of animal skin in our city, not target any individuals.”
No charges
The Sussex police were contacted twice to report a ‘noisy demonstration’ and “that a fight had started, but split up less than a minute later”.
However, Shaw, a vegan for four years, said he didn’t want to press charges and would continue to protest against the store and animal cruelty.
He said: “I do not want to pursue it with the police. The only way I want to pursue this is showing the cruelty of the shop and its customers.”
He added: “We can see that all animals feel suffering and pain and we have a duty to stop that where we can.
“Nothing justifies wearing the skin of an animal. It causes so much pain and suffering to the animal.
“They’re trapped in snares and they’re electrocuted for their pelts. If anything, it has inspired everyone to keep protesting in order to make sure this shop stops selling fur.”
- Read: Activist covered in blood after being ‘shot at’ for rescuing 16 farm rabbits in dramatic video
Have you ever been attacked for your beliefs? Share your stories in the comments below!
Lifestyle
Vegan culture, food, beauty & more
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
Pro-farming group mocks plant-based food truck for setting up a stall at horse trials
- Mohsina Dodhiya
- 12th May 2023
A plant-based food business has sparked an online debate after a pro-farming page mocked it for doing no sales at a recently held horse event. Farmers Against Misinformation posted an image of a plant-based food van on Facebook and wrote alongside it: “The only food stand with no queue today at the Badminton Horse Trials.” …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …