Vegan food brand The Fry Family Food Co landed in Tesco stores across the UK yesterday (October 14).

The popular brand has been producing meat-free products for almost three decades, and will be making its debut in up to 800 Tesco stores.

The launch will include five new chilled lines, including a number of convenient, eat-from-the-pack pastry products such as a new twin-pack Chicken-Style Sausage Roll, as well as Fry’s classic Mediterranean Veg & Squash Slice.

Three hearty vegan pies will also be landing in the refrigerator aisle, including the Chicken-Style Country Mushroom Pie, Pepper Steak-Style Pie and Curry Pie. 

Tesco will also stock Chicken-Style Strips and Chicken-Style Burgers in the freezers from 29 October.

The Fry Family Food Co exclusively produces 100% vegan foods, and the company also gives a non-GM guarantee. 

Tammy Fry, International Marketing Director at The Fry Family Food Co, said: “These are exciting times indeed for vegan food companies!

“The rise of the plant-based lifestyle is showing absolutely no signs of stopping, and the demand for innovative meat alternatives is growing by the day.

“No longer considered a niche lifestyle choice, people across the globe are looking to reduce their meat consumption for a wealth of reasons; not just for animal welfare, but for the negative impact of the meat industry on the environment too.

“Because of this, we’re delighted to be able to keep increasing the availability of delicious plant-based food, and to announce the start of our exciting new relationship with the biggest supermarket group in the UK!

“The chicken-style sausage rolls in particular are a brand new product launching exclusively with Tesco, so we can’t wait to hear what Fry’s fans think – and we are sure they’ll be excited to know they can now get hold of some of their favourite Fry’s products in the chilled and frozen sections of a nearby Tesco store.”

Fry’s products are also available in Holland & Barrett stores nationwide, in-store and online at Sainsbury’s and Morrison’s, and online at Ocado.com.

What is your favourite vegan meat alternative? Share your thoughts in the comments section below!

Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.

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