Pro-vegan documentary The Game Changers has stormed to the top of the best-selling charts on iTunes. 

Cinemas sold out on the movie’s launch this month, and it’s currently the most downloaded movie on iTunes, where it is available to preorder for next month’s release.

The Game Changers dispels myths about needing meat for top athletic performance, and features high profile sports stars including Lewis Hamilton, Novak Djokovic and Arnold Schwarzenegger – who are all executive producers.

The documentary has already received rave reviews, and even turned some viewers vegan.

During the trailer, Arnold Schwarzenegger reveals he ‘ate a lot of meat’ in the past.

“They showed us commercials selling the idea that real men eat meat. But you’ve got to understand – that’s marketing. That’s not based on reality,” he says. 

‘Explosive rise of plant-based eating’

The movie has been heralded as a huge moment for veganism as it will prove the potential of vegan nutrition.

The filmmakers explain: “The Game Changers is a new film executive produced by James Cameron, Arnold Schwarzenegger and Jackie Chan that documents the explosive rise of plant-based eating in professional sports, mixing real-time, groundbreaking science with cinematic stories of struggle and triumph.

“The film features some of the strongest, fastest and toughest athletes on the planet – and it’s backed by them too – with additional EPs including Formula One champion Lewis Hamilton, top-ranked tennis player Novak Djokovic, and nine-time NBA All-Star Chris Paul.

“Directed by Oscar®-winner Louie Psihoyos, follows the story of James Wilks – elite Special Forces trainer and winner of The Game Changers The Ultimate Fighter – as he travels the world on a quest for the truth about meat, protein, and strength. Showcasing elite athletes, special ops soldiers, and visionary scientists. Wilks’ journey exposes outdated myths about food that not only affect human performance, but the health of the entire global population.”

• Read: Vegan documentary The Game Changers announces online release date

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