
KFC plans to test plant-based chicken nuggets and boneless wings from Beyond Meat at an Atlanta restaurant and get its customers to review the meatless variant to its popular meat counterpart.
KFC, known for its fried chicken, will serve the six or 12-piece combo plant-based nugget meals for $6.49 and $8.49 and boneless wings for $6 and $12.
The fast-food chain is yet another food giant that wants to capture a sizeable share of the growing vegan market and is happy to tweak its menu to make it more wholesome and attractive to vegan diners and flexitarians looking to reduce meat consumption.
The restaurant brand wants to gauge the customer response before it decides to introduce the plant-based meal in other outlets or nationwide.
The alternative meat strategy has already reaped profits for other restaurant chains that have chosen to include plant meat from Beyond and Impossible.
Beyond Meat has partnered with sandwich chain Subway, Del Taco Restaurant Inc, Carl’s Jr, Dunkin’ Brands Group Inc and Restaurant Brand International’s Tim Hortons.
This furore over meat substitutes has boomed businesses for restaurant brands as well start ups like Beyond Meat.
Yum Brand Inc, the company that operates brands such as Taco Bell, KFC, Pizza Hut, and WingStreet worldwide excluding China had its stock price up by 26% this year.
Beyond Meat’s stock has shot up more than three-fold since it went public in May.
Are you looking forward to trying plant-based chicken nuggets? Let us know in the comment section below!
Lifestyle
Vegan culture, food, beauty & more
Is Tobey Maguire vegan? Here’s what we know
- Mohsina Dodhiya
- 17th August 2023
Tobey Maguire often speaks about veganism and animal issues. Tobey Maguire, the actor best known for playing Spider-Man in the Sam Raimi trilogy, is a vegan. He has been a vegetarian since 1992 and became a vegan in 2009. A lifelong commitment to animal rights Maguire’s decision to go vegan was motivated by his love …
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Plant-based food jobs surge with 32% growth in just 3 months
- Mohsina Dodhiya
- 17th August 2023
The number of open jobs advertised in the plant-based industry increased by almost a third from April to July 2023, GlobalData reported. The plant-based food industry is booming, and this is reflected in the number of job openings in the sector. According to data from GlobalData, the number of open jobs advertised in the plant-based …
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QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …