KFC plans to test plant-based chicken nuggets and boneless wings from Beyond Meat at an Atlanta restaurant and get its customers to review the meatless variant to its popular meat counterpart.
KFC, known for its fried chicken, will serve the six or 12-piece combo plant-based nugget meals for $6.49 and $8.49 and boneless wings for $6 and $12.
The fast-food chain is yet another food giant that wants to capture a sizeable share of the growing vegan market and is happy to tweak its menu to make it more wholesome and attractive to vegan diners and flexitarians looking to reduce meat consumption.
The restaurant brand wants to gauge the customer response before it decides to introduce the plant-based meal in other outlets or nationwide.
The alternative meat strategy has already reaped profits for other restaurant chains that have chosen to include plant meat from Beyond and Impossible.
Beyond Meat has partnered with sandwich chain Subway, Del Taco Restaurant Inc, Carl’s Jr, Dunkin’ Brands Group Inc and Restaurant Brand International’s Tim Hortons.
This furore over meat substitutes has boomed businesses for restaurant brands as well start ups like Beyond Meat.
Yum Brand Inc, the company that operates brands such as Taco Bell, KFC, Pizza Hut, and WingStreet worldwide excluding China had its stock price up by 26% this year.
Beyond Meat’s stock has shot up more than three-fold since it went public in May.
Are you looking forward to trying plant-based chicken nuggets? Let us know in the comment section below!
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Study Reveals Plant-Based Diet Is 19% Cheaper Than Standard American Diet
- Totally Vegan Buzz Team
- 21st December 2024
For many, the idea of switching to a vegan diet is often met with the belief that it’s simply too expensive. However, a recent study published in JAMA Network Open challenges this misconception and reveals that a low-fat vegan diet can actually save you money compared to a Mediterranean diet or a standard American diet. …
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Study Finds, Older Adults On Plant-Based Diets Require 58% Fewer Medications Than Meat Eaters
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- 29th November 2024
Recent research highlights the significant benefits of a vegan diet for older adults, particularly in reducing medication use. A prominent study in the American Journal of Lifestyle Medicine found that seniors adhering to a plant-based diet require 58% fewer medications compared to their counterparts who consume meat. The research conducted at Loma Linda University involved …
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How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
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