‘The Heppi Ribs are revolutionary and an example of how we can jointly enjoy environmental and animal-friendly food without compromising on quality, structure and taste’

Vegan Junk Food Bar has become the first restaurant to sell the ‘sustainable, revolutionary and innovative Heppi Ribs’ – an innovative plant-based product created by meat alternative producer Ojah.

The yellow pea flour Heppi Ribs are made using a blend of pea flour, water and seasoning and contains 21 percent protein and just 1.2 percent carbohydrates.

According to the Amsterdam-based restaurant, “the pea-based texture of the Heppi Ribs mimics the taste and mouthfeel of slow cooked pork ribs, which creates an unforgettable and irresistible bite for vegans, vegetarians and meat lovers.”

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💥NEW💥 We proudly present to you as the first restaurant worldwide the sustainable, revolutionary and innovative Heppi® Ribs. The pea-based texture of the Heppi® Ribs mimics the taste and mouthfeel of slow cooked pork ribs, which creates an unforgettable and irresistible bite for vegans, vegetarians and meat lovers. Come and Get It! 👅💦 . . . #NewMenu #HeppiRibs #FUTURISTIC #SUSTAINABLE #VEGANJUNKFOOD #PLANETFRIENDLY #INNOVATIVE #VJFB #ALLPLANTSEVERYTHING

A post shared by Vegan Junk Food Bar ™️ (@veganjunkfoodbar) on Sep 10, 2020 at 6:23am PDT

The restaurant chain will serve two dishes made with Heppi Ribs — the first includes ribs and ‘super-size loaded fries’ topped with hoisin, spicy garlic sauce, pickles, and coriander. The other dish will have the Heppi Ribs on a bun with lettuce, spring & fried onion mix, hoisin, spicy garlic sauce, pickles, and coriander.

After debuting in Amsterdam in 2017, the award-winning restaurant has opened four more branches in the Netherlands. It is also gearing to open its first international branch in Barcelona this autumn.

‘Futuristic dish’

“Vegan Junk Food Bar stands for a vegan version of high-quality innovative comfort food. We are very proud to be the first in the world to launch this futuristic dish on the menu, Mireille Sanches, head of marketing at Vegan Junk Food Bar said. 

“The Heppi Ribs are revolutionary and an example of how we can jointly enjoy environmental and animal-friendly food without compromising on quality, structure and taste.”

‘Make you forget meat’

“Vegan Junk Food Bar’s unique and refreshing approach to reaching consumers, with high-quality, plant-based dishes that make you forget about meat,” said Joeri Hollink, head of product development at Ojah. 

“This approach fits perfectly with Ojah’s innovative and sustainable character and the will to serve not just vegans and vegetarians, but the meat-loving consumers, who are aware that we have to reduce our meat consumption.”

• Read: Searches for ‘vegan bacon’ surge by 759% on Waitrose’s website

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Mohsina Dodhiya

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