“This whole initiative is really honoring those different struggles and trying to give back to those communities.”

Chicago’s JUSTice Cream is a non dairy, nonprofit (mutual aid) vegan ice cream company led by women and has been founded with the intention of donating 100% of its profits to grassroots radical liberation organisations.

According to the founder Hialy Gutierrez: “This whole initiative is really honoring those different struggles and trying to give back to those communities.”

The company’s vegan ice creams contain plant-based and ethically sourced ingredients to optimize environmental sustainability and promote fair labor practices.

In addition, each of the company’s five flavours set to debut this summer namely: Fudge The Police, Purple Root for Domestic Workers, Frida Kahlua, ABOLECHE ICE, and Reparalines and Cream reflects a social justice issue and all of the net profits from every flavor will be forwarded to an affiliated social justice-focused organization.

“For Fudge the Police, we’re working with Black Lives Matter Chicago; for ABOLECHE ICE, we’re working with Organized Communities Against Deportation; for Frida Kahlua, we’re working with Art Resistance Through Education; for Reparalines And Cream, we’re working with the Chicago Torture Justice Center; and for Purple Root for Domestic Workers. we’re working with the Alliance for Filipino Rights and Empowerment,” Gutierrez told Medium.

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A premier JUSTice Cream flavor: Fudge the Police. 100% plant-based, 100% tasty, 100% of profits will go to @blmchi Black Lives Matter Chicago. Lightly minted vanilla hemp-coconut ice cream with swirls of rich fudge and infused CBD✌?

A post shared by JUSTice cream ?✊??? (@justicecreamshop) on Mar 4, 2020 at 9:56am PST

Working for change

Gutierrez hopes her business model will help organizations that focus on liberation work and highlight issues within the nonprofit industrial structure, dispel negative conceptions of veganism, and address human and environmental exploitation, and food industry practices.

While the company aims to launch via popups at the end of July, the products will be distributed through small/co-op markets in Fall.

Gutierrez is confident the company will flourish despite the teething issues it faced due to the COVID-19 outbreak and white supremacy tangles that created hurdles with suppliers, equipment availability, and safety issues.

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This is what justice tastes like! . . . Quick update fam: Our launch has been postponed due to the pandemic. And like most folx, each member of our team has been heavily impacted in some way by COVID-19, so we are taking some space during this pandemic to heal, to meditate on radical imaginaries, and to build power in the coming weeks before beginning production. We hope that enough people come out of this crisis radicalized to build a world where people are no longer driven by greed and domination, but by gratitude and compassion. We’ll continue to post updates from our test kitchen, and hope to see yall this summer when we finally launch! ♥️✊?

A post shared by JUSTice cream ?✊??? (@justicecreamshop) on Mar 27, 2020 at 10:11pm PDT

Crowdfunding

The company has also launched a GoFundMe campaign in order to seek funds for the start-up costs of this venture.

Sharing the campaign to its Instagram account, the company wrote: “We hope to run this as cost-efficiently (but as lovingly) as possible, as we hope we can lean on y’all to help us do so. Thank you!”

 

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