‘People are increasingly aware that plant-based products are going to completely replace the animal-based products in the food world within the next 15 years’
Grocery chain Trader Joe’s has started selling the plant-based Impossible Burger grounds in all of its 503 stores nationwide.
With this launch at TJ’s, the 12-ounce package of plant-based meat is now available at over 5,000 stores compared to 150 at the start of 2020 and the company wants to further increase its presence by 50 times by the end of the year.
Last month, Impossible Foods also launched its direct-to-consumer online store in order to sell its vegan burger meat directly to consumers after the coronavirus pandemic straitened the meat supply chain.
“We plan to expand our retail presence 50-fold in 2020 alone and to make the Impossible Burger accessible wherever Americans go grocery shopping,” said Impossible Foods president Dennis Woodside.
“We’re particularly excited about the launch of Impossible at Trader Joe’s, a beloved institution with die-hard fans and a company known particularly for its great meat, and cheese selection.”
‘Obsolete in 15 years’
The growing popularity of plant-based alternative meat as consumers shift towards incorporating more plant-based protein into their diets for a combination of financial, environmental, humanitarian and health reasons has drastically changed the food landscape globally and has prompted manufacturers, supermarkets and restaurants to offer more varied food options.
In an interview, Impossible Foods founder and CEO Patrick Brown told CNBC that the meat market would be obsolete within the next two decades.
In a “Mad Money” interview, he explained: “From a nutritional standpoint our products match the protein quality and content of the animal products that they replace” and “ours is a clear winner from a health and nutrition standpoint.
“This is why I think people are increasingly aware plant-based products are going to completely replace the animal-based products in the food world within the next 15 years. That’s our mission. That transformation is inevitable.”
Share this news to let others know about Impossible Foods launching its flagship product at Trader Joe’s.
Lifestyle
Vegan culture, food, beauty & more
First-ever plant-based training programme to launch in the UK
- Mohsina Dodhiya
- 22nd January 2021
“We hope to inspire and empower the next generation of chefs through the HIT course by highlighting just how easy it is to add creative meat-free dishes to menus.” HIT Training has launched a new plant-based culinary school in the UK. The chef academy has teamed up with meat-free pioneer, Quorn to present an eight-month …
Michelin star awarded to a vegan restaurant in France for the first time
- Mohsina Dodhiya
- 19th January 2021
Vegan eatery ONA has also been awarded Michelin’s green star – in recognition of its strong ethical practices. A vegan French restaurant has won a Michelin Guide star, the first for an establishment serving only meat-free products in France. Claire Vallee runs the ONA restaurant in the city of Ares, near Bordeaux, in south-west France. …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …