Grocery king Kroger has partnered with plant-based startup JUST and will stock JUST Vegan Eggs in more than 2,000 stores across the US, reports CNN.
Josh Tetrick- the Co-Founder and CEO of JUST, calls the launch with Kroger, ‘a big deal’.
Some Kroger stores already display the mung bean based bottled vegan egg, but the start-up’s innovation will be on shelves across locations, which include Ralphs and Fred Meyer.
JUST’s vegan egg is already stocked in selected Whole Foods stores in the US and the company has worked out distribution deals in China, South East Asia, and across Europe as well.
Last month, fast-food chain – Tim Hortons added Just EGG to their breakfast menu as they announced trialing the product at selected stores in Canada.
“The consumer demand for 100 percent plant-based proteins is strong and continues to grow. Canada is one of the most requested markets for JUST and we’re excited to be able to offer our product at select Tim Hortons locations for this market test.” said Andrew Noyes, a spokesperson for JUST. Visit the website – here.
What do you think of the JUST egg formula? Let us know if you’ve tried it already!
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
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Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
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QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
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- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God