
“This new study shows that people can protect their health, the planet and their pocketbook with a plant-based diet.”
Vegans spend around 40% less on food than meat eaters, according to a new study by Kantar.
The research, commissioned by UK-based vegan nonprofit Veganuary, recorded online weekly meal diaries from around 11,000 people in Britain for 52 weeks ending August 2020.
According to Kantar’s research, on an average, a plant-based main meal costs just £1.06 per person, which is 40% less than a main meal containing meat or fish, which costs £1.77 per head.
In addition, Kantar’s data showed that preparing a plant-based lunch is 37% quicker in comparison to a meat/fish based one. A plant-based dinner is also 32 % quicker to prepare than its animal-based counterpart, which takes 37.5 minutes to get done.

The research also tracked yearly purchases from 30,000 British households to reveal that vegan households spend 8% less per grocery trip, on average, than non-vegan households of a similar size.
The average vegan shopping basket is said to cost £16.47 while the average non-vegan basket is £17.91.

Another astonishing result showed that only 3.7% of all vegan food and drink spending went on meat alternatives.
‘Overall eating plants costs less’
With Veganuary 2021 just around the corner, this new data helps dispel myths of veganism being expensive and encourages more people to sign up to try vegan in order to save money on their grocery bill and spend less time cooking.
“The Covid pandemic has sparked a huge increase in people interested in trying a plant-based diet – whether for their health or the health of our planet, but it has also sadly caused economic loss for many,” Toni Vernelli, Veganuary’s Head of Communications, said.
“This new study shows that people can protect their health, the planet and their pocketbook with a plant-based diet.
“Those of us who’ve been eating vegan for years know that it’s great value, yet somehow the myth has persisted that veganism is expensive and out of reach for some people.
“We now have the data to dispel this outdated idea once and for all. While some plant-based meat and dairy substitutes carry a premium, this study shows they are only a small part of a typical vegan diet and overall eating plants costs less – another great reason to try vegan this January!”
Share this story to encourage more people to go vegan this Veganuary.
Lifestyle
Vegan culture, food, beauty & more
What is a vegan shampoo? And 11 fantastic brands to try
- Mohsina Dodhiya
- 27th January 2023
Do you know which ingredients make your shampoo non-vegan? The cosmetic industry has gone through a radical shift in the last few years as more consumers become aware of the impact their purchases make. As a result, the demand for vegan hair care products has soared. Consumers are becoming more conscious of the ingredients in …
Continue reading “What is a vegan shampoo? And 11 fantastic brands to try”
Dietitians claim plant-based diet can stunt growth of infants
- Mohsina Dodhiya
- 18th January 2023
The NHS Start for Life website has added information about vegan and vegetarian babies. Nutritionists and dietitians have raised concerns about the health implications of vegan diets for babies following the publication of the NHS’s vegan infant nutrition guide. The NHS Start for Life website, which provides guidance for new parents, has added a new …
Continue reading “Dietitians claim plant-based diet can stunt growth of infants”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …