As more people opt for meat-free meals, vegan food has become one of the fastest growing trends in the UK, says food delivery service.
This month, food delivery service Just Eat saw a 50 percent hike in vegan orders.
With more people ditching animal products for health, environment and ethical reasons, the company states that veganism is gaining momentum.
According to its data, there has been a 17% increase in orders of vegan dishes year on year.
Analyzing the trend, the company mentioned that while January rakes in higher vegan orders for the company because of Veganuary- a 30-day challenge to go meat -free, the Brits generally order more plant-based meals throughout January to March, and June to August while preferring a flexitarian diet in other seasons.
Vegan UK
A survey by The Vegan Society reported that 600,000 Britons (equivalent to 1.16 percent of the population) preferred a plant-based diet and the number of people transitioning has quadrupled between 2014 and 2019.
London retained its most vegan-friendly city label for the second time in a row in an annual ranking survey by HappyCow – the largest vegan and vegetarian restaurant guide.
“Veganism continues to become a mainstream lifestyle in London and this city takes veganism to a new level,” said HappyCow.
Where will veganism be in the next 10 years? Share your thoughts in the comments below!
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