The 40-year-old tennis icon has launched a new vegan recovery drink developed with the help of leading nutritionists and registered dietitians.
This week, Iconic tennis star Venus Williams debuted her vegan protein shake brand.
Williams has partnered with beverage company Dyla Brands, makers of Stur Drink Mixes & FORTO Coffee, to develop Happy Viking.
According to Williams, Happy Viking is the only plant-based protein shake powered by Complete Body Mind Macronutrients (CBMM) – a unique blend of ingredients for your body & mind. It packs in 20 grams of protein, including all nine essential amino acids. The drink is also good for the gut with prebiotic fiber. Plus, it has been fortified in plant-based sources of omega fatty acids such as DHA Omega 3 and Oleic Sunflower Oil for brain health.
Williams health journey
The idea to create Happy Viking came after Williams was diagnosed with Sjögren’s Syndrome (an autoimmune disease) in 2011, which changed the course of her life.
On the company’s website, she revealed that the condition ‘forced’ her to stop playing tennis, and left her in ‘constant’ pain.
“After being diagnosed with Sjögren’s Syndrome, I needed to find a way to fuel my body in a way that would mitigate symptoms of the disease and help me to return to the top of my game both on and off the court,” Williams said in a statement.
“I needed to find a way to take back control of my health,” she added.
The seven-time Grand Slam winner and four-time Olympic gold medalist then transitioned to a vegan diet after consulting her doctors. Her sister Serena Williams, a fellow vegan, also played a pivotal role in helping Venus make the switch.
“In just 10 months, I recovered and won my fifth Wimbledon Championship and an Olympics Gold medal,” Williams said.
“I’ve now won 75 Championship tennis titles and had one of the longest careers in tennis history.”
‘Strive towards being their best self’
Since her health diagnosis, the athlete has worked with top nutritionists and dieticians to create a plant-based nutritional blend that fuels her mind and body and keeps her on top of her game. Her Happy Viking protein shake is formulated to deliver the same benefits.
“I created Happy Viking because I want other people to have healthy, effective, and delicious options to fuel their bodies so they can strive towards being their best self in every aspect of their life,” Williams said.
The plant-based Happy Viking shakes cost only $2.91 per bottle and are available in Vanilla Bean and Triple Chocolate flavors.
The shakes are available to shop on the company’s website and through Amazon, and will launch at Kroger stores nationwide early next year.
Share this story to let others know about Venus Williams’ new vegan protein shake brand.
Lifestyle
Vegan culture, food, beauty & more
Michelin star awarded to a vegan restaurant in France for the first time
- Mohsina Dodhiya
- 19th January 2021
Vegan eatery ONA has also been awarded Michelin’s green star – in recognition of its strong ethical practices. A vegan French restaurant has won a Michelin Guide star, the first for an establishment serving only meat-free products in France. Claire Vallee runs the ONA restaurant in the city of Ares, near Bordeaux, in south-west France. …
Katy Perry tells 109 million followers she and her dog are ‘ready to be 100% vegan’
- Mohsina Dodhiya
- 18th January 2021
Katy Perry has announced she is planning to go vegan this year along with her dog Nugget, who has been slowly changing her diet with her. Katy Perry is turning over a new leaf this 2021. The pop superstar recently announced that she is nearly ready to become a full-time vegan. She also added that …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …