“Vegan choices should be so delicious that everyone should want to include them in their lives, whether a strict vegan or someone who has never thought of themselves as a vegan before.”
Peterborough-based restaurant chain, Wagamama is moving ahead with a new vegan-themed menu for Veganuary amid its pledge to make 50% of its menu meat-free by the end of 2021.
According to the pan Asian restaurant, the move is in line with its campaign ‘Small Choices, Big Change’ – launched in response to growing climate concerns.
The new menu launching on 5th January will offer plant-based versions of cult favourite dishes; Chilli Squid, sticky ribs, Firecracker Curry and Grilled Duck Donburi, which the company hopes will entice even their ‘most set-in-their-ways meat-eating fans’.
‘Championing a plant-based diet’
Acknowledging the bizarre decision of launching a new menu, in the middle of a second wave of the pandemic, Wagamama chief executive Emma Woods said the group wanted to ensure 2021 is a “year of change”.
She told the PA news agency: “2021 feels like a year that we should be trying to make a positive impact.
“For us, that’s about championing a plant-based diet. That’s one of the promises we’re making as a business.”
Wagamama’s new vegan menu
The four new vegan dishes on the menu include Wagamama’s iconic king oyster mushroom-based Chilli ‘Squid’, which will be served with a tantalising dipping sauce of chilli and coriander.
The Vegan Sticky Ribs are made combining mushroom and soya protein and the No-Duck Donburi is made with shredded seitan and shiitake mushrooms coated in a cherry hoisin sauce.
Wagamama has also veganised Firecracker – one of its popular curries and crowd favourite.
According to Woods, “Vegan choices should be so delicious that everyone should want to include them in their lives, whether a strict vegan or someone who has never thought of themselves as a vegan before.
“As Covid causes us all to press pause on so many things, let’s make sure we fast forward the small decisions which can better our planet”.
‘Can’t wait to try it’
“Thrilled” at Wagamama’s commitment to half meat offerings on menus by 2021, Toni Vernelli, International Head of Communications at Veganuary said: “It’s a big step as a high street restaurant shows their dedication to making vegan eating as accessible as possible to the masses.”
He added: “Every year Wagamama has consistently made it easier to persuade people to try vegan food by introducing great-tasting, high-quality vegan dishes to their menu.
“This year is no different, as their Small Choices, Big Change campaign continues to champion the vegan movement by empowering their teams and guests to make sustainable choices.
“This new menu clearly embraces the opportunity to create vegan versions of fan This new menu clearly embraces the opportunity to create vegan versions of fan favourites, while also introducing guests to new innovative plant-based options. It will appeal to non-vegans and vegans alike, and we can’t wait to try it.”
While all Wagamama sites have closed for dine-in options, 118 of its 148 sites will remain operational for takeaway and click and collect services.
Share this story to let others know about Wagamama’s new vegan-themed menu for Veganuary.
Vegan culture, food, beauty & more
90% of Brits acknowledge farmed animals experience similar emotions to cats and dogs, new study shows
- Mohsina Dodhiya
- 14th November 2022
“There is no doubt that animals are sentient, can feel pain, fear, anxiety and grief. They can also feel happy, show great affection for other animals, experience contentment and more.” A poll has found that the majority of Brits acknowledge that farmed animals experience the same emotions as cats and dogs. Charity organisation Vegan Society …
- Mohsina Dodhiya
- 2nd September 2022
The American football quarterback for the Chicago Bears of the National Football League has been eating plant-based for more than two years. NFL star Justin Fields has credited a vegan diet for his improved athletic performance and muscle recovery. Fields, who is in his second year as a quarterback, first ditched animal products in May …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …