Plant-based JUST Egg has launched in selected Walmart stores across the US.
The hugely successful mung beans-based vegan alternative was created to resemble the taste and texture of a chicken egg, but with no need for animal products used and a lower environmental footprint.
The company has sold the vegan alternative equivalent of more than 10 million chicken eggs since its launch.
JUST CEO Josh Tetrick made the announcement on FOX Business Network. He said: “I’m really proud to announce that we’re going to be bringing Just Egg to Walmart because, you know, it’s the biggest retailer in the world, so much more than a vegan thing.”
Describing Just Egg, he said: “I think an important thing that gets missed in this new type of product is the health. I think it’s really important that it’s not just healthy, but that it’s healthier than what’s currently existing.
“So for us, if you take the breakfast sandwich version of what we have, it’s about 20 percent more protein than a conventional egg, it’s about 65 percent less saturated fat, it’s free of cholesterol. From a sustainability perspective, it uses less land, and uses less water.”
Tetrick explained that the company’s next goal is to make the product more cost effective.
A chicken egg is approximately $0.08 each while the JUST Egg equivalent is $0.22, which the company wants to reduce to below $0.05 in the next two to three years to compete with the egg industry.
Last month, JUST Egg was introduced into 2,100 Kroger-owned stores nationwide including Kroger, Ralphs, Fred Meyer, QFC, and Fry’s.
The product is currently available from some eateries and retailers in the US, Hong Kong, and China.
Have you tried JUST egg? Let us know your thoughts in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
35% of Brits are now buying less or no meat at all, new survey shows
- Mohsina Dodhiya
- 29th June 2022
Rising food costs are motivating Brits to adjust their diets. While vegan food has always been branded more expensive than its meat counterpart, a new survey has busted this myth by showing that Brits are changing their eating habits with more individuals ditching meat in favor of vegan food. The survey The Vegan Society hosted …
Continue reading “35% of Brits are now buying less or no meat at all, new survey shows”
81% of military personnel want plant-based meals, new survey reveals
- Mohsina Dodhiya
- 27th June 2022
“As the US military continues to seek ways to best support the overall health and diverse needs of its loyal service members, we’re calling on lawmakers to require all branches of the military to provide plant-based MRE options.” The majority of US military members want vegan Meals, Ready to Eat (MRE), according to a new …
Continue reading “81% of military personnel want plant-based meals, new survey reveals”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …