A new Tesco advert for vegan sausages has sparked outrage in the meat industry.
The TV ad shows a little girl who tells her father ‘I don’t want to eat animals anymore’.
Though her dad says ‘I bloomin’ love my meat’, he compromises by cooking the new Tesco Plant Chef Meat-Free Cumberland-style Bangers to make a sausage casserole.
“It’s just as tasty as it used to be” he says as they tuck into their meal, before the daughter replies “better actually”.
The National Farmers Union has slammed the advert, saying it ‘demonizes meat as a food group’.
President Minette Batters wrote to the supermarket and said: “The NFU is clear that food and nutrition must be looked at as a whole, rather than food groups in isolation. Meat as a food group provides naturally rich protein and is a good source of iron, zinc and essential vitamins.
“There are certain parts of the population, especially teenage girls, who are currently not eating sufficient quantities of these micro-nutrients to fulfill their dietary requirements.
“We believe it is vital that children do not establish misleading views of food groups, which may later affect their health and diets.”
But others celebrated the advert, with one Twitter user saying it shows ‘the world is changing’.
Vegan boom
Tesco has launched a massive new vegan section including an affordable plant-based range to cater to a growing market.
The UK’s biggest supermarket has increased its dedicated plant-based range by 48 percent – from 181 to 267 new products. Its own brand range will increase from 62 to 103 foods, with branded ranges going from 119 to 164.
Tesco been consistently adding to its vegan offer, and has now introduced new brand The Plant Chef to offer budget plant-based food without compromising on its taste or health benefits.
The new items available across Tesco’s 450 stores include a soya-based Battered Fish-Free Fillets (£3/pack) and Breaded Goujons (£2/pack).
In addition a Butternut Cauli Mac and Breaded Goujons, both priced at £2 each, will hit the shelves by mid October along with an increasing selection of vegan options.
Tesco has also launched dedicated plant-based and vegetarian zones, along with stocking vegan products beside their meat counterparts, to increase vegan product visibility and help meat- eaters transition to plant based options.
What do you think of Tesco’s new advert? Share your thoughts in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
Bristol crowned most vegan-friendly city in the UK
- Mohsina Dodhiya
- 13th January 2021
The city ranked just above London, Edinburgh, and Belfast as one of the top cities for vegans. Bristol has earned the top spot of being the most vegan-friendly city in the UK, according to new research. With over 1 million Brits now taking up a plant-based lifestyle – with many inspired by Veganuary- the study …
Lewis Hamilton awarded knighthood in UK’s New Year Honours list
- Mohsina Dodhiya
- 1st January 2021
“All of us congratulate him on this well-deserved recognition of his achievements and look forward to seeing more of his brilliance in 2021.” Lewis Hamilton has added another feather to his cap after he was knighted in the UK’s New Year Honours List, officially declared on Wednesday evening. The honour, which is in recognition of …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …