
Outraged Welsh farmers and meat-eaters have forced a water supplier to cancel an advertising campaign which encouraged people to go meat-free for one day.
Non-profit water services company Welsh Water launched the Facebook advert urging people to ditch meat to reduce their water consumption, besides the caption #watersavingweek.
Dwr Cymru Welsh Water posted a picture of a pig with a bucket of water on its Facebook page with the caption: “Nearly one-third of agricultural water use is related to animal products.
“Try going meat-free for just one day.”

‘Disgraceful’
Outraged Facebook users condemned the campaign, and Welsh Water has since been forced to apologise.
Meat eaters branded the advert ‘idiotic’ and ‘disgraceful’ before the post was deleted just hours after it was first published.
Chloe Edwards said: “Really? As the water management company of a nation full of farmers (both livestock and crop) do you think that this is suitable? Eating less meat will not save water!”
Tanya Horwood reacted: “Disgusting Welsh Water – completely inconsiderate of our hard-working farmers.”
Rachel Denlon questioned: “Does that mean the other two-thirds is used for non-animal products? How about eat more meat and save water?”
Apology
Following the angry backlash, Welsh Water explained the campaign was a one-off and run by a separate organisation.
The company said in a statement: “Each year, the independent organisation, Waterwise, runs Water Saving week, providing tips to people on how to reduce water usage in their everyday lives.
“Water companies and organisations across the UK have been supporting this by sharing content, tips and offering water-saving devices on social media this week.
“Today’s theme highlighted the amount of water that can be involved in the production of meat and suggested going meat-free for a day.
“The post that we shared on Facebook received a number of comments – many from people who were unhappy with the post.
“We apologise if we have caused any offence and deleted the post from our social media channel. It is never our intention to cause upset to our customers.”
What do you think of Welsh Water’s advert? Tell us int he comments section below!
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …