Wendy’s has launched a vegan- Plantiful Burger at locations in Canada but is yet to make a formal announcement.

Staying true to the brand’s CEO’s comment: “We want to do it the Wendy’s way. Something that is unique to Wendy’s, the fast-food chain has silently debuted a new vegan-friendly Plantiful Burger at certain Canadian stores with only a teaser of an advertisement hinting at a launch.

Rather than making an official announcement or adding details to the website, Wendy’s set up outdoor advertisements in Toronto, which showed a meaty burger captioned: “Where’s the beef? Not here.”

The Plantiful Burger includes an all-vegan patty made with pea protein, along with lettuce, tomato, onion, pickles, ketchup, plus dairy-based mayonnaise and cheese. 

A Wendy’s staff informed Compassion Over Killing-an animal welfare NGO- that the burger contains egg.

It is not clear, whether the egg is an optional ingredient or a raw material used in the burger itself.

Wendy’s has also not divulged whether this new burger is a test run or a permanent menu item.

Vegan Wendy’s

The fast food chain has introduced vegan options in the past. It first launched a black bean burger in 2015, which was subsequently discontinued.

Recently, Lana Weidgenant, a college student, launched a petition urging the fast-food chain to catch up with the times and expand its menu with vegan varieties.

Her petition received more than 27,000 signatures.

During the company’s 2019 second-quarter earnings call, CEO Todd Penegor fielding questions about the company’s stance on plant-based protein said: “Clearly there is growth out there in plant-based proteins and we believe that it is a trend that will be here to stay.

“We’re taking a hard look at what the options would be for us at the restaurant.”

• Read: 70% of young Canadians say veganism is here to stay

Would you try Wendy’s Plantiful Burger? Share your thoughts in the comments section below!

Totally Vegan Buzz Team

The Totally Vegan Buzz Team are a gang of extremely entertaining writers who also happen to be vegan. Together, they bring you all the vegan infotainment you need – trends, news, quizzes and more. Leave them a comment! They love it when you guys say hi…

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