Will Smith and Leonardo DiCaprio form alliance to save the rainforest – Totally Vegan Buzz
Will Smith and Leonardo DiCaprio form alliance to save the rainforest
U.S. Department of State & Walmart via Flickr

Will Smith and Leonardo DiCaprio have formed an alliance between their environmental companies in an effort to raise funds to save the Amazon rainforest. 

Smith’s sustainable water company JUST Water and eco-friendly footwear company Allbirds, for which DiCaprio is an investor, have collaborated on two pairs of shoes named Tree Runners and Tree Toppers. 

The profits from the sales of the shoe will go to DiCaprio’s Amazon Forest Fund, which was set up by the actor and his philanthropic associates-Laurene Powell Jobs and Brian Sheth.

“There is only one Mother Earth and it’s on us to protect her. The Brazillian Amazon, our largest carbon sink, has now been burning for a month,” Smith said about the launch.

“We source Just sugarcane caps from Brazil, so this hits especially close to home. Collaborating with businesses who are creating innovative sustainable solutions are the key to our future, and it’s important that we support those brands who give back more than they take.”

Earth Alliance is a group of scientists, entrepreneurs and conservationists who have joined forces to preserve ecosystems and wildlife, establish climate justice, support renewable energy and secure indigenous rights. The group has pledged $5 million to protect the rainforest.

The Amazon fires, driven by climate change, are releasing drastic amounts of carbon dioxide into the atmosphere and destroying an ecosystem that absorbs millions of tons of carbon emissions every year, and is one of the planet’s best defenses against global warming.

After launching Earth Alliance, DiCaprio said: “Earth Alliance is committed to helping protect the natural world. We are deeply concerned about the ongoing crisis in the Amazon, which highlights the delicate balance of climate, biodiversity, and the wellbeing of indigenous peoples.

“The largest rainforest in the world is a critical piece of the global climate solution. Without the Amazon, we cannot keep the Earth’s warming in check.”

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#Regram #RG @rainforestalliance: The lungs of the Earth are in flames. ? The Brazilian Amazon—home to 1 million Indigenous people and 3 million species—has been burning for more than two weeks straight. There have been 74,000 fires in the Brazilian Amazon since the beginning of this year—a staggering 84% increase over the same period last year (National Institute for Space Research, Brazil). Scientists and conservationists attribute the accelerating deforestation to President Jair Bolsonaro, who issued an open invitation to loggers and farmers to clear the land after taking office in January.⁣ ⁣ The largest rainforest in the world is a critical piece of the global climate solution. Without the Amazon, we cannot keep the Earth’s warming in check. ⁣ ⁣ The Amazon needs more than our prayers. So what can YOU do?⁣ ⁣ ✔ As an emergency response, donate to frontline Amazon groups working to defend the forest. ⁣ ✔ Consider becoming a regular supporter of the Rainforest Alliance’s community forestry initiatives across the world’s most vulnerable tropical forests, including the Amazon; this approach is by far the most effective defense against deforestation and natural forest fires, but it requires deep, long-term collaboration between the communities and the public and private sectors. ✔ Stay on top of this story and keep sharing posts, tagging news agencies and influencers. ⁣ ✔ Be a conscious consumer, taking care to support companies committed to responsible supply chains.⁣ Eliminate or reduce consumption of beef; cattle ranching is one of the primary drivers of Amazon deforestation. ✔ When election time comes, VOTE for leaders who understand the urgency of our climate crisis and are willing to take bold action—including strong governance and forward-thinking policy.⁣ ⁣ #RainforestAlliance #SaveTheAmazon #PrayForAmazonia #AmazonRainforest #ActOnClimate #ForestsResist #ClimateCrisis ?: @mohsinkazmitakespictures / Windy.com

A post shared by Leonardo DiCaprio (@leonardodicaprio) on

What do you think of DiCaprio and Smith’s efforts to save the environment? Share your thoughts in the comments below!

Published by Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.



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