A vegan curly hair product range is attracting huge attention after customers shared striking before and after photos and gave rave reviews.

Only Curls London has become an Instagram sensation after countless women revealed the impact the cruelty-free products had on their curls.

The startup business offers hydrating curl cream, enhancing curl gel, all curl conditioner and all curl cleanser – all for £16.00 – and claims to be totally vegan and cruelty-free.

Curly influencer @curly.mamma explained her transformation after using the brand, positing: “The picture on the left is from today, while the pic on the right is from August. 8 MONTHS y’all! I went from waves to full on curls on the back of my head ????”

Only Curls London explains on its website that the company is ‘on a mission to encourage curly haired girls of all textures to ditch the chemicals, forget the straighteners and start loving their natural curls’.

“We understand that curly hair is fragile and needs special care. All our styling products are packed with natural nourishing ingredients that penetrate and hydrate the hair, bringing curls back to life,” the company adds.   

The team tests all products on their own curls, rather than using animal testing, and the results seem to speak for themselves.

Instagrammer @curly_tanisha also shared her transformation after using Only Curls. She posted: “I had to show you guys a 1 Year difference! Left 2018 styled with @onlycurlslondon cream and gel and right 2019 styled with the same products!!!

“Whaaa ?? I’m actually shook at the difference! Back in 2018 I thought my curls couldn’t get any better I was loving the length and was so proud of my curly hair journey so far!! But now I’m like whaaa!!! It’s amazing to see the progress! My curls are tighter thicker and HEALTHIER!”

Only Curls shared more curly transformations on Instagram to back up its reputation.

What do you think of Only Curls London? Tell us in the comments section below!

Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.

See author's posts