
Do you know what is far more offensive than a graphic video of a cow being sexually assaulted during artificial insemination? Actually being the victim of sexual assault, which is of course what cows are subjected to for the production of most of the world’s dairy products.
That’s what makes the reaction to PETA’s (People For The Ethical Treatment Of Animals) new video The Pregnancy Gun so laughable. The cartoon graphic (that’s right, a cartoon!) was deemed so abhorrent that it only lasted two weeks in 21 Wisconsin’s stores – the state dubbed ‘America’s Dairyland’ due to its exceptionally high production of cheese – before it was pulled.
As a vegan, watching the video is upsetting for sure. But that’s only due to an awareness that the horrors of dairy farming happen on a such a huge scale every single day.
For a vegan, feeling uncomfortable watching the video is well worth the end goal of raising awareness of such brutal practices, and hopefully convincing people to change their habits.
The only real difference in how emotive The Pregnancy Gun is for vegans and non-vegans is the potential for the latter to feel guilt about their consumption of dairy.
So for a non-vegan watching the video, there’s a very simple logic to follow here: If you don’t feel guilty, then don’t be offended. If you do feel guilty, then go vegan!
PETA executive vice president Tracy Reiman put it perfectly. “The Pregnancy Gun aimed to remind viewers that milk and cheese come from sexually assaulted cows,” she said.
“PETA encourages anyone left with a bad taste in his or her mouth by this video to ditch dairy ‘products’ in favor of soy, almond, coconut, or oat milks; creamy vegan cheeses; and other non-dairy foods.”
What do you think about the campaign? Leave your thoughts in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
What is a vegan shampoo? And 11 fantastic brands to try
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- 27th January 2023
Do you know which ingredients make your shampoo non-vegan? The cosmetic industry has gone through a radical shift in the last few years as more consumers become aware of the impact their purchases make. As a result, the demand for vegan hair care products has soared. Consumers are becoming more conscious of the ingredients in …
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Dietitians claim plant-based diet can stunt growth of infants
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QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
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QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
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QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …