Ready to embrace a vegan lifestyle in your makeup bag? It’s never been easier. Yeah, that’s right, more and more cosmetic brands are introducing animal free products. Here we look at the best vegan and cruelty free foundations on the market. If you’re thinking about making the switch, we’ve made a list to ensure that those of you who don’t want animal by-products in their makeup bag have a collection they can trust. There’s a product for every budget and skin type and here, we’ve picked out 20 of our favourites for cruelty-free coverage. Here’s where to start…
1. e.l.f. – Acne Fighting Foundation
Not only is this liquid foundation great for your skin its also great for your wallet. AFF is your BFF when it comes to covering redness, dark spots and protection from breakouts. Containing natural goodness in the form of witch – hazel and, tea tree oil, his foundation will look after your skin and your conscience. Cruelty-free and cake free this is an essential item for your makeup collection.
2. Kat Von D – Lock-it in Foundation
Kat Von D is the foundation of vegan makeup. An ambassador for ethical makeup this foundation which is just a tiny part of her massive brand is one of the most popular foundations in the US and UK. Luxurious and long lasting she definitely should have a place on your dressing table. So make sure to lock it in!
3. Milk Makeup – Sunshine Skin Tint SPF 30
When you go on holiday you want to look fierce, not fried and, this travelling companion is the answer to your skin friendly and sun protection prayers. Easy to apply with its rollerball make sure you have this by your side when you’re chilling by the pool.
4. B. Cosmetics – Flawless Matte Foundation
This foundation is flawlessly affordable. Sitting comfortably under £10, if you’re glowing just a little bit too much this foundation has got your back. Only available at Superdrug don’t miss this money-saving saviour.
5. NYX Stay Matte But Not Flat – Powder Foundation
As its catchy name suggests, this powder foundation is about making you pop not flop. Budget-friendly and flattering this crease-free powder works for a variety of skin tones and will leave your skin looking naturally flawless.
6. Fenty – Beauty Pro Filt’r Soft Matte Longwear Foundation
No popstar comes close to owning the makeup world like Rihanna does. Ri Ri’s brand has dominated the luxury market in cruelty makeup and, with this product you can see why. Fenty’s Foundation offers medium to full coverage and it comes in a whopping 50 shades so you can be sure you’ll find a shade right for you.
7. Antonym – Skin Esteem Organic Liquid Foundation
Sensitive skin can often make finding makeup a challenging task. However, with this totally organic foundation, your skin can rest easy. If you’ve got low skin esteem then try this medium, long-lasting coverage foundation and your skin will gleam.
8. Physicians Formula – Nude Wear Touch of Glow Foundation
This liquid foundation is free from everything that would want to harm your skin. A helping hand if you suffer from dryness this foundation will leave your skin looking fresh with a natural finish. Featuring a pump applicator and brush these mad scientist have definitely created a magic formula with this foundation. So next time you pass Go don’t forget to glow.
9. Nu Evolution – Pressed Powder Foundation
Nu Evolution focuses on exclusively using only 100% natural, organic ingredients as healthier alternatives to common harsh chemicals. This foundation provides medium to full coverage and is great if you have sensitive or irritable skin.
10. Sappho – Liquid Foundation
Long lasting and luxurious this liquid foundation ticks all the boxes. Lightweight and breathable this foundation packs a serious punch providing medium coverage and even has natural ingredients with anti-ageing properties. This is definitely a must have item for your makeup arsenal.
11. Illamasqua – Rich Liquid Foundation
A well-known secret amongst professional makeup artist, this foundation will definitely take you from a night out at the bar to, a fashion week runway star. Long-lasting and offering full coverage this foundation blends easily and offers a smooth like butter finish.
12. FACE – Atelier Ultra Foundation
This intelligent foundation actually imitates real skin. Using an innovative combination of silicones it creates a long-lasting, lightweight formula that provides medium to full coverage. She’s water resistant, comes in 18 shades, double’s as a primer and she should definitely be you’re new go to foundation.
13. Wet n Wild – Photo Focus Foundation
Want to look like that Instagram model who “just woke up like this”? Then this liquid foundation is your new best friend. Created for those who love to post #cute #natural #nofilter content as it doesn’t have a white cast under a flash. Super lightweight with light to medium coverage this is makeup for the social media conscious millennial.
14. Stila Stay All Day Cover Powder Finish Foundation & Concealer
This fantastic foundation is full of secrets. Not only is it beautifully soft and blends flawlessly but it also packs a hidden under-eye concealer into the cap of the foundation! Full of minerals and vitamins that will nourish your skin with this foundation you always have be glowing for days.
15. Cover FX Pressed Mineral Foundation
As the brand name suggests with this foundation they have got you covered, literally. Offering a massive 40 shades of coverage ranging from stark to matte this lightweight powder hides any imperfections you may have on a bad skin day 100% natural ingredients and 100% free from any harsh chemical this is long lasting product will leave you feeling pretty and amazing.
16. Milani Conceal + Perfect 2-in-1 Foundation
If you have oily skin this foundation is your new best friend. Friendly to your skin and your budget, you get a serious bang for your buck with this product Its water resistant and offers great coverage that can conceal anything your skin can throw at you leaving your skin looking naturally smooth.
17. IT Cosmetics – Your Skin But Better CC+ Cream with SPF 50+
High coverage and high SPF it’s no wonder this cream is loved by beauty bloggers. This cream packed with brightening, pore-reducing, moisturizing, colour corrector and anti-ageing qualities. This is most certainly not a one trick pony and your skin will most certainly be #blessed with this product.
18. Anastasia Beverly Hills – Stick Foundation
Like everything to come out of Beverley Hills this foundation radiates class. Providing medium to full coverage from only a few dabs, thick texture and matte finish and doubling as a convenient touch-up tool this is a foundation for the fancy and fabulous.
19. Inka – Certified Organic Liquid Foundation
This nutrient-rich Liquid Foundation combines the hydrating properties of a moisturiser with the flawless coverage of a foundation. Apply just one pump of this product for a flawless finish!
20. Charlotte Tilbury – Magic Foundation
Perfect your complexion with Charlotte’s Magic foundation, this silky smooth formula is packed with hyaluronic acid which is designed to plump, and vitamin C which will improve hydration. It’s so light you won’t even feel it on your face, there’s no wonder this foundation is an award winner!
Do you have a favourite? Tell us in the comments section below!
Vegan culture, food, beauty & more
- Mohsina Dodhiya
- 5th May 2021
“We realized that not only has the world changed but that we have changed as well…it was becoming ever clearer that the current food system is simply not sustainable in so many ways.” New York’s top restaurant is ditching meat and seafood because the modern food system is “simply not sustainable” Three-Michelin-starred restaurant Eleven Madison …
- Mohsina Dodhiya
- 5th May 2021
“I just can’t go on in my life knowing what’s going off in the animal world and not doing anything about it.” Pop superstar and Gen Z icon Billie Eilish has shared her reasons for going vegan during an interview for British Vogue’s June issue. As part of the interview, the award-winning singer-songwriter answered questions …
All the quizzes you love to binge!
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …