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KFC’s vegan Imposter Burger is back thanks to overwhelming demand

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KFC’s plant-based Imposter Whopper has returned after selling out within three days of the initial launch.

The fast food giant launched its plant-based chicken burger recently for an initial month-long trial, but it sold out due to overwhelming demand.

But KFC has restocked in limited stores across the country – at least until stocks last. 

The huge popularity will increase the chance the burger will become a permanent feature on the menu and rolled out nationwide.

Just one branch in London stocks the Imposter Burger – at Gloucester Road, while there are many locations in Bristol and the Midlands. 

The burger features a Quorn chicken fillet which is coated in the fast food giant’s trademark herbs and spices, and combined with vegan mayo and lettuce in a bun.

The Imposter Burger will cost £2.99 on its own or £3.49 with a drink.

“Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of,” said Victoria Robertson, chief vegetable enthusiast at KFC UK & Ireland as the burger launched.

Tony Davison, Head of Global Foodservice & QSR at Quorn, added: “A vegan KFC? We couldn’t believe it either.

“But we’ve done it – working with KFC we’ve created a bespoke Quorn fillet that does the Colonel’s recipe justice. We have no doubt that KFC fans are going to love the modern take on a finger lickin’ favourite.”

KFC stores involved in the trial are:

  • Bristol – Fishponds
  • Bristol Bradley Stoke
  • Bristol – Winterstoke Road
  • Bristol – Eastgate Retail Park
  • Bristol – Avonmeads Retail Park
  • Bristol – Shield Retail Park
  • Bristol – Keynsham
  • Bristol – Hengrove Leisure Park
  • Bristol – The Venue Cribbs Causeway
  • Birmingham – Great Bridge Retail Pk
  • Bloxwich – Leamore Lane
  • Cannock – Orbital Retail Park
  • Tyburn – Kingsbury Road
  • Walsall – Junction 10 M6 Services
  • Walsall – Park Street
  • Dudley – Merry Hill Food Court
  • Stourbridge – St Johns Road
  • Dudley – Merry Hill Drive Thru
  • London – Gloucester Road

Will you try the Imposter Burger? Share your thoughts in the comments below!

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