Image: Taco Bell
Taco Bell has launched its ‘first ever dedicated in-store vegetarian menu board’ across stores in the US.
The fast food giant is rolling out a new menu which also contains brand-new meat-free products, including fully plant-based offers.
From tomorrow (September 12) Taco Bell stores will feature a “not-so-new ‘new’ vegetarian menu”, the company announced.
The menu includes the new Black Bean Crunchwrap Supreme and new Black Bean Quesarito, the 7-Layer Burrito and the Bean Burrito.
“While other fast food restaurants are just now dipping their toes in the meatless space, Taco Bell has long been a friend to vegetarians,” the company said in a statement.
“The bean burrito has been on the menu for 50 years and is Taco Bell’s second best-selling item.”
Taco Bell was the first company to be accredited by the American Vegetarian Association in 2015.
Vegetarian and vegan options are also spread out across the menu. It includes 36 certified vegetarian ingredients, of which 26 are vegan, that can be customized more than 8 million ways.
“At Taco Bell, we believe that vegetarian food shouldn’t be a compromise; it shouldn’t be limited to one item, and it shouldn’t be just for vegetarians,” Liz Matthews, Taco Bell’s global chief food innovation officer, said in a statement.
Taco Bell said its meat and vegan products may be ‘handled in common, and cross contact may occur’.
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