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Jaden Smith launches first vegan New Balance sneaker

The new vegan sneaker is a reflection of ‘Jaden’s passion for sustainability and progressive fashion’ Actor Jaden Smith has launched his first unisex sneaker made from vegan leather. The 22-year-old – who is known for his efforts in environmental and social activism apart from his connection with stardom collaborated with footwear brand New Balance to …

Kate Hudson to launch plant-based body nutrition company: ‘I’m So Excited to Bring This to You’

‘We really wanted to make sure that there was something for everybody and that it could be versatile’ Last week, Hollywood star Kate Hudson announced that she is set to launch a plant-based “body nutrition” company next month. Her new business venture called INBLOOM is “a natural extension” of what she’s been building with Fabletics- …

Lewis Hamilton says his dog Roscoe is now ‘fully vegan’ and ‘super happy’

‘Since he has gone vegan, his coat is much softer, his swollen paws have healed up, he is no longer limping with pain of arthritis and his breathing has opened up’ Lewis Hamilton’s pet pup Roscoe is now ‘fully vegan’. The formula one champion shared the news via Roscoe’s own Instagram page, which boasts more …

80-year-old Ringo Starr says broccoli and blueberries keep him “young and active”

‘I am a vegetarian, I have broccoli with everything and blueberries every morning. I just do stuff that I feel is good for me’ Ex-Beatles drummer Ringo Starr celebrates his 80th birthday today, though him turning an octogenarian is hard to believe seeing his energy levels and  youthful appearance. But for Richard Starkey, his real …

Roger Federer launches his first ever limited-edition sneaker- and its vegan

‘This new generation of tennis-inspired sneakers has been created with sustainability in mind’ Swiss tennis maestro Roger Federer has launched his first vegan sneaker in collaboration with Zurich-based performance brand On, the company he joined as an investor last year. Dubbed The Roger Centre Court 0-Series, the tennis inspired sneaker features On’s signature bubble like …

Vinnie Jones says: “Going forward, plant-based food is where we’ve got to be”

‘(Going vegan) is a good way to go for the environment and a healthier lifestyle’ In an exclusive interview with the Mirror, Vinnie Jones advocated eating vegan foods for better health and the environment. Speaking to the news outlet, days before his wife’s first death anniversary, whom he lost to cancer last year, the former …

Joaquin Phoenix attends vigil to honour fallen animal activist Regan Russell

‘We will never go away and we will never back down’ Multiple award-winning actor Joaquin Phoenix attended a vigil to pay tribute to late animal advocate Regan Russell, who was run over on June 19 by a transport truck carrying pigs to slaughter at Fearmans Pork in Burlington, Ontario, Canada. The vigil was held on …

Ricky Gervais, Dame Judi Dench and many more urge the British government to ban wildlife trade

‘The demand for wild animals and wild animal products is a primary cause of the emergence and spread of zoonotic diseases and a severe risk to world health’ A host of celebrities have written to Prime Minister Boris Johnson urging him to back a wildlife trade ban at the G20 summit and end the exotic …

Kevin Smith and daughter just launched ‘Vegan Abattoir’ podcast to bust myths about veganism

The dad and daughter have joined forces to provide ‘plant-based answers to the Vegan-curious questions they get from a meat-eating and dairy-drinking audience’ Famed Clerks director Kevin Smith and his daughter, vegan actress Harley Quinn Smith have collaborated on a new podcast series called the Vegan Abattoir. The venture is to “provide plant-based answers to …

Vinnie Jones, Nicola Adams and Pixie Lott flaunt oat moustaches in a new vegan milk ad for Alpro

The new campaign will ‘open the eyes of shoppers to the fact there are other (vegan) choices’ Pixie Lott and Vinnie Jones sport ‘mOAT-staches’ in a new vegan milk ad launched by European food and drink brand Alpro. Former Olympic boxing champion Nicola Adams is also part of the same campaign.   The new ad is …