“Oatly has always been at the forefront of providing delicious plant-based alternatives and this new product is no different.”

Oatly is launching an oat-based version of the famous Philadelphia cream cheese in the US.

The Swedish brand’s oat-based spreads are available in two different flavours: Plain and Chive & Onion flavours.

The products are set to roll out nationwide through the second half of the year.

Product development

It took Oatly’s food experts one year to develop the latest food innovation. They used  Oatly’s proprietary oat base along with other ingredients to mimic the savoury, tangy goodness of a “traditional” cream cheese without any dairy whatsoever.

Last February, Oatly pre-launched a limited release of its new cream exclusively in “Philly” before introducing it to the US market.

“For decades, we’ve focused on the power of oats and the magic that happens when you unlock their potential,” said Leah Hoxie, SVP Innovation at Oatly North America. 

“With this new cream cheese, our US R&D team spent over a year focused on bringing to market a truly great-tasting and performing plant-based option that mimics dairy cream cheese in all the best ways possible, minus the dairy.”

The plant-based cream cheese boasts a rich and creamy texture. It is perfect for spreading on bagels, enhancing recipes, or simply enjoying as a delicious condiment.

Oatly and the plant-based trend

The plant-based market has been booming and Oatly is one of the many food brands that have launched new alt-dairy products to cater to a growing population of conscious consumers.

 It has been championing oats for the past 25 years and has revolutionized the dairy industry by introducing an array of plant-based alternatives.

With a presence in over 20 countries, their portfolio now includes milk alternatives, ice cream, yogurts, spreads, and on-the-go drinks.

“Oatly has always been at the forefront of providing delicious plant-based alternatives and this new product is no different,” said Mike Messersmith, president, Oatly North America.

“We’re extremely excited about the launch of our new cream cheese in the US, as it not only expands our mission to bring more plant-based consumption occasions to consumers but also continues to prove the versatility and opportunity for oat-based products.”

• Read: Impossible Foods just launched new adverts to encourage more people to go plant-based

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