Tesco rapped by ad watchdog for plant-based products’ environmental claims
According to the Advertising Standards Agency, the chain made misleading and unsubstantiated claims about their plant- based range being more environmentally friendly than their meat counterparts. Ads for Tesco’s Plant Chef range have been banned by Britain’s advertising regulator over misleading and unsubstantiated benefits. Tesco released six adverts that featured on television, radio, print, Twitter, …
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Hugh Jackman backed Laughing Man Coffee launches all-vegan cafe
The new vegan café is a sign of changing times and mainstream acceptance of plant-based cuisine. Laughing Man Coffee backed by actor Hugh Jackman has opened a new vegan café in NYC. The company’s new venture is called Laughing V cafe and is located on Duane Street in the exclusive Tribeca neighbourhood. The café is …
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The UK’s first vegan cheesemonger debuts range in major UK supermarket
“We are ecstatic that our range of cheeses are now on the shelves at Waitrose, providing authentic dairy alternatives using traditional methods, but modern ingredients!” The UK’s first vegan cheesemonger has rolled out a new supermarket range of its artisanal cheese recipes. La Fauxmagerie has stocked its range in 20 select Waitrose stores with a …
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Peter Andre and Beyond Meat team up to promote plant-based BBQ this summer
“Their burgers sizzle on the grill and taste amazing. It’s as easy to cook as animal meat, and is better for the planet. Beyond Meat makes it incredibly easy to live a flexitarian lifestyle.” Flexitarian Peter Andre has taken centre stage in Beyond Meat’s BBQ Beyond campaign, which aims to show how people can make …
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Brazilian Superstar Anitta partners with leading Latin American plant-food company
It’s part of Anitta’s efforts to promote plant-based foods in Brazil. Brazilian megastar Anitta has partnered with plant-meat maker and food tech company Future Farm, known as Fazenda Futuro in its home country. The announcement came just days after socialite Kim Kardashian joined Beyond Meat as the company’s first Chief Taste Consultant. However, Pop singer …
New exposé uncovers immense suffering at Aldi chicken supplier
Mercy For Animals has urged Aldi and other retailers to do more to protect chickens’ welfare A new report has exposed how large retailers like Aldi have failed to meaningfully reduce chicken suffering. Non-profit Mercy For Animals’ first US retailer report reveals the names of major retailers that are yet to meaningfully address welfare issues …
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Kim Kardashian becomes the first-ever ‘chief taste consultant’ for Beyond Meat
“I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets.” Kim Kardashian has partnered with Beyond Meat for its latest campaign. The media icon and entrepreneur is now the brand’s new “Chief Taste Consultant.” In her new role, she will promote …
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Serena Williams and Jake Gyllenhaal team up with JUST Egg for new campaign
The stars want people to know that JUST Egg is not only delicious but is also better for health and the planet. Tennis champion Serena Williams and actor Jake Gyllenhaal have teamed up with Eat Just, to promote the brand’s flagship product and lure breakfast-lovers to a more sustainable, plant-based alternative. The duo are the …
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UK’s first fully vegan school kitchen is a huge hit among pupils
The Lady of Sion School in Worthing opened what is believed to be UK’s first 100% Plant-Based Canteen serving black bean and quinoa meatballs in barbecue sauce, veggie fajitas with Mexican rice and meatless feast pizza. A school in West Sussex has received an overwhelming positive response after it adopted an all-vegan menu. In January, …
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Aussies must give up ‘meat addiction’ to help fight climate change, academics say
According to the authors, Aussies should become ‘flexitarian’ and reduce meat consumption by 80-90%. Academics have asked Australians to cut beef from their diets to meet climate change targets and hit net zero by 2050. In a new book called Food in a Planetary Emergency, authors Diana Bogueva and Dora Marinova have blamed Aussie meat-eaters …
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Waltham Forest schools offer the ‘greenest’ dinners in the UK
Waltham Forest serves nearly one million plant-based meals to 50 local schools every year through its daily plant-based options and weekly ‘Save the Planet’ days – where no meat dishes are served. The London Borough of Waltham Forest has received the accolade of having the “greenest” school dinners in the UK. The recognition comes from …
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‘Babe’ star James Cromwell superglues hand to Starbucks counter in vegan milk upcharge protest
The protest was a part of PETA’s campaign to get Starbucks to stop charging customers extra for the vegan milks it has agreed are better for the planet. Babe Actor James Cromwell led a dramatic protest as he superglued his hand to a Starbucks counter in Manhattan on Tuesday. The Midtown Manhattan “glue-in” was part of PETA’s campaign …