Award winning cheese giant to launch New Grated vegan option in the UK

Award winning cheese giant to launch New Grated Vegan option UK

Image: Applewood

Mohsina Dodhiya23rd October 20202nd November 2020Food, News

Applewood Vegan is not only expanding its vegan’s portfolio in the UK, but will also soon launch in international markets.

Norseland, a leading UK specialty cheese company and maker of award-winning Applewood Vegan, is gearing to launch its New Grated Vegan Applewood cheese.

Vegan Food UK, a popular food account, revealed the news on Instagram, where it shared an image of the brand’s new cheese option.

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Applewood vegan cheese

Norseland created its Applewood’s vegan line, which includes slices and a block, in collaboration with VBites – a plant-based food company run by Heather Mills.

The company launched its vegan option in Asda last October and sold out in 40 percent of stockists on the day of its release.

The cheese has scooped a number of awards, including: the Gold Award at the FreeFrom Food Awards 2020. It also won the Best Vegan Cheeze in the 2019 PETA Awards, and Best Vegan Cheeze in the 2019 Vegan Food UK Awards. Another award won includes the Best Vegan Cheeze For Melting in the Vegan Cheeze Co. 2019 Awards.

International retail expansion

The cheese company giant is also going global following a successful launch in the UK last year.

Applewood Vegan will be launching in four major food retailers in Canada as part of Norseland’s first international order.

The vegan cheese will be stocked at major retailers including Loblaws, which has 2,400 stores across the country. Other stores include Denningers Foods of the World, Pusateri’s Fine, and Longos, a 36-store food retailer in Toronto.

‘First of many’

“We are thrilled to get our first orders outside the UK just shortly after we celebrated the first year since the launch of the award-winning cheese,” Lisa Harrison, the senior brand manager for Applewood Vegan, said.

“We are also in talks with other food retailers in Canada about stocking it. The word is spreading across the world that Applewood Vegan really is the tastiest of plant-based cheeses.

“It melts and tastes like traditional cheese and is a truly healthier option. We are confident that these will be the first of many international orders.”

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