Vegans have been left furious after discovering that Kellogg’s Frosted Wheats cereal contains beef gelatin.

The revelation was shared on Twitter and labelled ‘disgusting and unnecessary’.

On first appearance anyone would be forgiven for thinking the cereal brand is vegan – as it’s description explains it is ‘shredded wholewheat with sugar topping’.

But on close inspection the ingredients inexplicably contain dead cow fats.

“Eww look! @KelloggsUK Frosted Wheats have beef gelatin added to them! Be careful, they are not suitable for veggies/vegans! Why!? So unnecessary and disgusting,” @_ayrtonnn posted on Twitter.

Vegans joined in the outrage and frustration with Kellogg’s.

“Kellogg’s, that’s disgusting. Glad I don’t buy any of your products,” another wrote.

• Read: Malicious meat eaters swap supermarket packaging to trick vegans into eating meat

Share this article or give your thoughts in the comments section below

Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.

See author's posts