Kellogg’s-owned brand MorningStar Farms has announced it is transitioning to veganism, which will spare an estimated 300 million eggs a year.
The company has been known for producing vegetarian burgers, sausages and chicken nuggets for many years, but in the past its products have mostly contained egg whites.
But that’s all about to change as MorningStar has pledged to make its huge production line fully vegan.
The new vegan options will be stocked in 25,000 venues across the US including restaurants, schools, universities and hospitals.
By 2021, all 49 of its products will remove the commonly featured egg white which prevents vegans from using the brand.
‘A greener world’
“MorningStar was a staple and we take the responsibility of being the number one veggie burger brand very seriously,” said Mel Cash, the head of global marketing for Kellogg Co.’s plant-based protein division.
The brand has also launched a vegan Cheezeburger to coincide with the announcement.
“This is a very exciting opportunity for us. By making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate,” Cash continued.
“This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production.”
The decision comes as demand for plant-based meat alternatives continues to soar.
Research last year revealed that in 12 months demand skyrocketed by 24%, with the market worth $670 million in sales.
What do you think of MorningStar’s decision to go vegan? Tell us in the comments section below!
Lifestyle
Vegan culture, food, beauty & more
Study Finds, Older Adults On Plant-Based Diets Require 58% Fewer Medications Than Meat Eaters
- Totally Vegan Buzz Team
- 29th November 2024
Recent research highlights the significant benefits of a vegan diet for older adults, particularly in reducing medication use. A prominent study in the American Journal of Lifestyle Medicine found that seniors adhering to a plant-based diet require 58% fewer medications compared to their counterparts who consume meat. The research conducted at Loma Linda University involved …
Is ‘Wicked’ Star Cynthia Erivo Vegan? Here’s What We Know
- Totally Vegan Buzz Team
- 28th November 2024
Cynthia Erivo, who plays Elphaba, or the Wicked Witch, has been following a vegan diet for about nine years. Erivo’s decision to adopt a vegan diet in 2018 was primarily motivated by health concerns and the desire to take better care of her body. In an interview with Bon Appétit, she explained why being plant-based …
Continue reading “Is ‘Wicked’ Star Cynthia Erivo Vegan? Here’s What We Know”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God