Kellogg’s-owned brand MorningStar Farms has announced it is transitioning to veganism, which will spare an estimated 300 million eggs a year.

The company has been known for producing vegetarian burgers, sausages and chicken nuggets for many years, but in the past its products have mostly contained egg whites.

But that’s all about to change as MorningStar has pledged to make its huge production line fully vegan.

The new vegan options will be stocked in 25,000 venues across the US including restaurants, schools, universities and hospitals.

By 2021, all 49 of its products will remove the commonly featured egg white which prevents vegans from using the brand.

‘A greener world’

“MorningStar was a staple and we take the responsibility of being the number one veggie burger brand very seriously,” said Mel Cash, the head of global marketing for Kellogg Co.’s plant-based protein division.

The brand has also launched a vegan Cheezeburger to coincide with the announcement.

“This is a very exciting opportunity for us. By making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate,” Cash continued.

“This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production.”

The decision comes as demand for plant-based meat alternatives continues to soar.

Research last year revealed that in 12 months demand skyrocketed by 24%, with the market worth $670 million in sales.

What do you think of MorningStar’s decision to go vegan? Tell us in the comments section below!

Oli Gross

Oli’s career and personal ethical values both help shape his reporting of the diverse world of veganism. His background is in local newspaper and magazine journalism, and his work has included reporting court cases, celebrity interviews, business analysis, food and drink features and government legislation.

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