
The Irish fast-fashion giant has become the first fashion house to be certified vegan by TÜV Rheinland.
Primark is the first recipient of the vegan mark for its clothing, shoes and carrier bags by TÜV Rheinland, a leading international testing and certification service provider.
TÜV Rheinland Vegan Certification is awarded after 3rd party inspection and thorough product testing to ensure the products are free of all animal-derived materials such as silk, wool, leather, pearl, feather, down, bone, exotic skins or fur.
The firm employs stringent microscopic analysis, fibre analysis or “other appropriate test methods.”
In addition, suppliers of process chemicals are required to furnish a declaration of conformity to prove that their products contain no animal-origin raw materials.
TUV Rheinland certificates are globally recognized certification bodies accredited by a variety of national standards organizations, such as the Standards Council of Canada (SCC) so customers can rest assured that they are indeed buying vegan products.

Conscious buyers
Many people are making conscious decisions to support brands that are cruelty free, sustainable and eco-friendly.
A Mintel study highlighted that over 57% of British shoppers that comprised two-thirds of 16- to 24-year-olds were conscious of buying ethical products.
“It’s no longer enough for clothing to be priced well or to reference the latest trends. Many young people today are likely to be influenced by the ‘Attenborough’ or ‘Greta’ effects and are becoming far more aware of the negative effects of fast fashion,” said Chana Baram, a retail analyst at Mintel.
This shift in consumer preferences has spurred many fashion houses to launch animal-free and sustainable products and do away with animal skins and other animal embellishments.
Recently, apparel management company- Global Brands Group (GBG) decided to ban fur from all the brands it owns or licenses.
The move prompted Peta Director Elisa Allen to say that GBG’s decision shows that “the future of fashion is vegan.”
Share this story to prove that the “future of fashion is vegan.”
Lifestyle
Vegan culture, food, beauty & more
The Lord of the Rings franchise under fire after horse dies on set for the second time
- tb_admn
- 27th March 2023
PETA renews calls for Hollywood to replace animals with CGI Amazon’s television series The Lord of the Rings: The Rings of Power has come under fire after a horse died during rehearsals for a season 2 scene in the UK. The horse was one of about 30 on set that day and died of cardiac …
Puma ditches kangaroo leather for ‘better’ vegan fabric
- Mohsina Dodhiya
- 3rd March 2023
Puma’s King soccer boots are made with vegan K-Better, a new animal-free upper material. Puma SE is officially phasing kangaroo leather out of its soccer boots this year. Instead, it will begin using a vegan fabric following rising consumer opposition to animal-made products. The German sporting goods company has redesigned its legendary KING football boot …
Continue reading “Puma ditches kangaroo leather for ‘better’ vegan fabric”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …