
Apparel management company- Global Brands Group (GBG) that owns Aquatalia and licenses more than a dozen other brands has decided to ditch fur for the animals.
The Hong Kong based fashion group will no longer source fur for Aquatalia, its own luxury brand or any of the other brands it licenses, including Calvin Klein, Kenneth Cole, Ellen Tracy, Juicy Couture, Frye, Spyder, Tahari, Jones New York, Sean John, Goats, Dakine, Katy Perry, Karen Millen, Taryn Rose, and AllSaints.
PETA, the group that just retired its decade long “Rather Go Naked Than Wear Fur,” campaign applauded the fashion conglomerate for “its compassionate and business-savvy decision to ban fur”.
Peta Director Elisa Allen said that GBG’s decision shows that “the future of fashion is vegan.”
“PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be left in the dust by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs,” she added in a press release.
GBG previously banned using ostrich skin and feathers in 2016 and ditched angora wool in 2017.

Eco-conscious brands
Global Brands Group has joined numerous other fashion labels that have gone fur free in recent years including Gucci, Burberry, the Karl Lagerfeld Brand, Prada, and Chanel.
Last December, the Karl Lagerfeld fashion label finally bowed down to unrelenting pressure from PETA to announce that it would not include fur in its future designs.
At the time, the animal group’s director Allen said in a statement: “Ethical shoppers simply don’t want animals to be abused and killed for coats, collars, or cuffs, and these fur bans are proof that the fashion industry is changing to meet the rising demand for luxurious, animal-friendly alternatives.”
Macy’s Inc, the largest U.S. department store with 900 stores in 44 states also went on record stating that the fashion store chain would discontinue all fur items at its departmental outlets – Macy’s and Bloomingdale’s – as well as at its off-price stores, including Macy’s Backstage and Bloomingdale’s The Outlet by the end of 2020.
Along with fashion labels, loads of celebrities, fashion icons and members of royalty have ditched fur to express their solidarity with animals.
Queen Elizabeth II, the 93-year-old monarch became the first member of the royal family to publicly shun fur. Last November, Angela Kelly, Her Majesty’s personal advisor and dresser for 25 years declared that the Queen had ditched fur garments and would only use faux fur in the future.
Share the story to inspire others to ditch fur and other animal products.
Lifestyle
Vegan culture, food, beauty & more
Vegan Nottingham student creates budget-friendly oat milk machine to reduce carbon footprint and combat rising prices
- Mohsina Dodhiya
- 30th May 2023
The invention is sustainable and cost-effective. A vegan undergraduate studying product design at Nottingham Trent University has developed a container that can help people create their own oat milk at home for just 20 pence per litre. “Oatilicious,” provides significant cost savings compared to store-bought oat milk for up to £2.20 per carton. The innovative …
Bear Grylls ’embarrassed’ by past vegan diet promotes meat, blood, and bone marrow for better health
- Mohsina Dodhiya
- 15th May 2023
“I’ve tried to listen to my body more, tried to listen to nature, and I don’t miss vegetables at all. I don’t go near them, and I’ve never felt stronger, my skin’s never been better, and my gut’s never been better.” Adventurer and TV presenter Bear Grylls has become a die-hard carnivore fan after admitting …
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …
Continue reading “QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert”
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a …
Continue reading “QUIZ: What is your perfect Vegan Halloween Costume?”
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God Marlon Farrugia Marlon Farrugia is a freelance writer from Brighton. He has been a dedicated vegan for many years, and …