Tennis icon Serena Williams launches vegan leather line to tackle animal cruelty in the fashion industry | Totally Vegan Buzz
Tennis icon Serena Williams launches vegan leather line to tackle animal cruelty in the fashion industry
Image: @serena / Instagram

Tennis legend Serena Williams has launched a vegan fashion line to do her bit for the animals and the planet.

While Williams debut collection in 2018 was about women empowerment and  individuality, her recent collection -– S by Serena Spring 2020 is a tribute to her various travels across the world.

Describing her new line as a “fashion passport,” she told ESSENCE that she was particularly inspired by Africa and that’s where she got her idea of incorporating giraffe prints in her collection.

The plant-based athlete further explained to the tabloid that she chose to use vegan leather because “I feel like a lot of things are being killed and we’re not saving the earth.

“We can all just do one small thing and help out so that was also a lot of our inspiration.”

 The collection includes dresses, pantsuits, and jumpsuits in bold prints and vibrant colours.

“One of the hottest colors this year on the runway for spring and summer is green,” she told Vogue.   

Fans can also lay their hands on a number of cruelty-free leather including the Sasha Vegan Leather Blazer and the Sasha Vegan Leather Pant.

‘Help in whatever way we can’

The 23-time Grand Slam champion is not only a former fashion student, but is also an astute businesswoman, and a mother to 2-year-old Olympia. 

However, these multiple roles do not deter Williams in throwing her weight behind social causes.

Last month, she urged her 12.2 million Instagram followers to donate to organizations working to rehabilitate Australia’s wildlife and helping the indigenous communities get back to normalcy after wildfires wreaked havoc in the region.

“I am heartbroken over the devastation of the wildfires in Australia. With the loss of over 500 million animals and many people left without their homes, we need to act now to help in whatever way we can,” she posted on her Instagram account.

“I have been going to Australia for over 20 years so this devastation is hitting me particularly hard. Here’s how we all can help: donate what you can and support organizations like @world_wildlife @wireswildliferescue @nswrfs @cfavic who are doing everything they can to provide resources to rehabilitate Australia’s wildlife.”

Share this story if you’re inspired by Serena Williams’ efforts in promoting sustainable and ethical fashion.

Published by Totally Vegan Buzz Team

The Totally Vegan Buzz Team are a gang of extremely entertaining writers who also happen to be vegan. Together, they bring you all the vegan infotainment you need - trends, news, quizzes and more. Leave them a comment! They love it when you guys say hi...



Vegan culture, food, beauty & more


All the quizzes you love to binge!