YouTube star to launch plant-based burger business in Brighton – Totally Vegan Buzz

YouTube star to launch plant-based burger business in Brighton

YouTube star to launch plant-based burger business in Brighton
Image: Mikey Pearce

‘We don’t want to just be known for great food though. We want to have a positive impact on the communities around us.’

YouTube sensation Mikey Pearce and his long-time friend Abe Garman are set to open Clean Kitchen Club- a plant-based burger business on June 25 in Brighton.

YouTube star to launch plant-based burger business in Brighton
Image: Mikey Pearce

According to the duo, the company was founded with one goal in mind: “To create the best god damn plant-based burger you will ever have that doesn’t only satisfy your taste buds but also makes you feel good.”

The idea follows after Pearce shed 20kg by cutting down on meat and alcohol in just a few months.

Sharing the news to his Instagram, the 27-year-old wrote: “Super Excited to announce I am launching a brand-new project with my best mate of 25 years.

“We’ve always wanted to come up with a concept that not only delivers amazing food but also a brand that has an impact and further meaning to people’s lives so this is the reason we have decided to launch @cleankitchenuk.

“With the goal to serve up gourmet burgers that not only taste delicious but are 100% plant based. We are committed to sustainability past the ingredients we cook with.

“With 100% compostable and environmentally friendly packaging, as well as support for Plastic oceans NGO, we have considered our social and environmental responsibility in everything we do. Don’t do the dirty…Keep it Clean.”

View this post on Instagram

Super Excited to announce I am launching a brand new project with my best mate of 25 years @abegarman every since we were young we’ve always wanted to come up with a concept that not only delivers amazing food but also a brand that has an impact and further meaning to people’s lives so this is the reason we have decided to launch @cleankitchenuk ? The Clean Burger company was created with the intent of revolutionising and expanding Brighton’s plant based scene. With the goal to serve up gourmet burgers that not only taste delicious but are 100% plant based. We are committed to sustainability past the ingredients we cook with. With 100% compostable and environmentally friendly packaging, as well as support for Plastic oceans NGO, We have considered our social and environmental responsibility in everything we do. Don’t do the dirty…Keep it Clean ???

A post shared by Mikey Pearce (@mikey_p) on

‘Fantastic tasting menu’

The menu will be overseen by former MasterChef finalist Stacie Stewart and head chef Andrew Peters and the dishes include loaded fries, covered in Sriracha mayonnaise crushed peanuts, toasted sesame, crispy onions and melted vegan cheese, and the Cheat ‘N’ Clean, a burger containing two homemade plant-based patties, mushroom bacon, vegan cheese, vegan mayonnaise, ketchup, lettuce and tomatoes.

Head chef Andrew Peters told the Argus: “I’ve followed a plant-based diet for nearly a decade now and I’m proud to bring you this fantastic tasting menu.

“Everyone at Clean Kitchen Club believes that a plant-based diet is the future for humanity, animals and the environment.

“It’s amazing to work as part of a team that are so passionate about doing plant-based food properly.”

Plant-based delivery-kitchen

The business will not have a brick and mortar store and instead will deliver food to the doors of hungry clients.

While the company is launching in Brighton, Pearce is determined to become the “fastest growing plant-based delivery-kitchen brand in the UK”.

The Argus reported Pearce stating: “We’re living in a new world and I don’t see things going back to normal for quite some time.

“I’ve wanted to launch this project with Abe for years and now is the perfect time.

“Our aim is to become the fastest growing plant-based delivery-kitchen brand in the UK.

“We’ve got our eyes on every major city in the country with Manchester, London and Edinburgh firmly locked in our sight for the first few openings.

“We don’t want to just be known for great food though. We want to have a positive impact on the communities around us.”

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