
A recent Nielsen report has recorded meteoric rises in oat milk and vegan meat sales as shoppers go on a berserk shopping spree amid the COVID- 19 pandemic.
The coronavirus outbreak that has now affected more than 450,000 people has led to some unprecedented changes in shopping behavior.
As shoppers go frantic with stockpiling, supermarkets shelves are being cleaned up in no time.
According to Neilsen’s report, sales of oat milk shot a whopping 476.7 % last week when compared with sales during the same period last year while oat milk sales figures for the previous week ending March 7 were at 347.3%.
Oat milk is currently the fastest-growing dairy-free milk product in the US, a separate report released by the Good Food Institute (GFI) and the Plant-Based Foods Association showed US oat milk sales leaping by a whopping 686 percent in 2019.
However, the outbreak that has led to this drastic surge in demand led Oatly to release a statement urging people to practice restraint.
In an Instagram post, the brand wrote: “We would just like to remind everyone that buying every single last carton of oat milk that you find at your local shop or online retailer is not a very cool move. And to be honest, it’s totally unnecessary.
“Our focus and top priority right now is to ensure that no matter what happens, the oat milk keeps flowing, which means shelves will be refilled with speed and accuracy, which in turn will allow you to demonstrate all of your consideration skills, ultimately resulting in a few cartons of oat milk for all.”
Vegan meat sales
The other products that were swept off the shelves included vegan meat. The report recorded that while fresh vegan meat jumped a staggering 279.8% for week ending March 14, fully cooked vegan meat sales increased by 84.6 % in the same week.
In comparison sales figures for canned meat sales shot up by 187.7%, fresh chicken sales grew by 51.8 percent and fully cooked chicken jumped 35% last week.
Even in the absence of the ongoing pandemic mayhem, the plant-based meat sector is rapidly growing with changing consumer food preferences.
According to market research report Plant-based Meat Market, the plant-based meat market valued at $12.1 billion in 2019 is projected to reach $27.9 billion by 2025.
Share this news to reveal the impact of coronavirus on people’s lives.
Lifestyle
Vegan culture, food, beauty & more
Gordon Ramsay Ditches Vegan Hate and Backs Flora’s Plant-Based Butter in New ‘Skip the Cow’ Campaign
- Totally Vegan Buzz Team
- 28th January 2025
Celebrity chef Gordon Ramsay, once infamous for his digs at vegans, has taken a sharp turn in the kitchen. Ramsay has teamed up with Flora, the famous UK-based spread brand, as its global ambassador, marking a bold new chapter in Flora’s “Skip the Cow” campaign. Flora, established in 1964, has long been a household name …
The Top 10 Vegan-Friendly Places in Latin America
- Totally Vegan Buzz Team
- 27th January 2025
Latin America is experiencing an extraordinary rise in plant-based dining options. A new study, spearheaded by Veganuary in partnership with the food discovery platform HappyCow, reveals that Latin America now boasts over 10,000 vegan, vegetarian, and vegan-friendly restaurants—an impressive 21.6% jump compared to last year. Brazil takes the crown as the number one country, with …
Continue reading “The Top 10 Vegan-Friendly Places in Latin America”
VEGAN MEMES
NEED A LAUGH?
QUIZZES
All the quizzes you love to binge!
QUIZ: If you score 11/12 on this quiz, you’re a verified vegan food expert
- Marlon Farrugia
- 10th January 2020
How much vegan knowledge do you have stored away? Do you have to Google your way through a shopping trip, or do you have all the bad E-numbers memorised? Find out now with this quiz. [wpViralQuiz id=27203]
QUIZ: What is your perfect Vegan Halloween Costume?
- Marlon Farrugia
- 13th October 2019
Spook Season approaches. There will be ghosts, goblins, ghouls, and glucose. You need a costume, and you want to it to show off your personality, which means VEGAN. But what to choose? Take our quiz to find out your perfect outfit. [wpViralQuiz id=33494]
QUIZ: What kind of vegetable are you?
- Marlon Farrugia
- 26th September 2019
“If you were a vegetable, what kind would you be?” A question that has tormented humanity throughout the ages – until now. [wpViralQuiz id=31281] Read: QUIZ: If you score 19/20 on THIS quiz, you’re a Vegan God